Yet upon closer inspection these two ideas are connected by the reality that strategy must be implemented; a task achieved by project managers throughout the value chain. Likewise, the human capital of the project managers must be accounted for by management in creation of a strategy framework. The BSC connects these elements by:
Providing the discipline to ensure that the formulated strategy has specific objectives for shareholders and customers, an explicit customer value proposition, the critical internal processes for creating and delivering the value proposition, and aligned human resources, information technology, and organization culture. (Lagace, M. February 2, 2004. PP. 2).
References
Balanced Scorecard Institute. (N.D.). Balanced Scorecard Basics. Balanced Scorecard
Institute. PP. 1. Retrieved March 9, 2012 from http://www.balancedscorecard.org/BSCResources/AbouttheBalancedScorecard/tabid/55/Default.aspx
Duke University.edu. Fuqua School of Business. (N.D.). Strategy Development. Duke University.edu. Fuqua School of Business. PP.1. Retrieved March 9, 2012 from http://faculty.fuqua.duke.edu/~moorman/GeneralMills/Section2/Section2.htm
Guerrera, F. (March 12, 2009). Welch Condemns Share Price Focus....
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