¶ … Professional Positions
The three jobs chosen for the analysis are all director-level in scope and responsibility, and all are part of marketing organizations. The first job is Marketing Director for a software company headquartered in the financial district of San Francisco, California. This job focuses on creating demand for business-to-business (B2B) software applications. The second job is in San Diego, California and it is a Director of Marketing position with a medical products manufacturer in La Jolla, California. The third is a Director of Marketing with a computer services company who creates private cloud computing systems for Fortune, 1000 customers, based in the Newport Beach, California area.
Analysis of the Jobs and Markets
All three jobs require lead generation, market planning, competitive analysis and strong analytical ability, with the marketing director job with the computer services company requiring intensive levels of expertise with Google Analytics and Google AdWords. All three require high levels of expertise with online and digital marketing. Only one requires previous sales expertise, and that is the director job in downtown San Francisco with the software company.
Each of these companies shares a strong entrepreneurial focus and believes in marketing's role being measured as part of the company's overall profitability and growth....
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