¶ … products that you have selected, the category in which they fall and the primary target market for each of the products.
Coca-Cola
The Coca-Cola beverage, produced by the Coca-Cola company of Atlanta, Georgia is sold in more than 200 countries. The Company produces the coca-cola (otherwise called Coke) beverage which is then distributed to licensed international Coca-Cola bottlers. It is perhaps one of the most well-known beverages in the world and is synonymous to the American name. Its category is a carbonated soft drink drunk for pleasure. Its target age group is 18-25 that covers around 40% of its total age segments (Zimbio.)
Sweetened condensed milk
Condensed milk is cow's milk from which water has been removed. It is most often sold as sweetened condensed milk where sugar is added. Its category is a condensed beverage that is used for inclusion in baking, or can be added to coffee or tea or to desserts. It is, therefore, no a 'fun' beverage but consists more as a supplementary item used for sweetening or for adding an additional taste. Its target market may be middle to upper class middle aged females who enjoy baking.
Eagle Brand ® Sweetened Condensed Milk is one of the most famous brands (http://www.eaglebrand.com/).
Section II-Thinking about what you have learned in the class, briefly describe elements of the finished product (the offering to the consumer) and make an assessment (interpret and evaluate) of the marketing research activities that took place (or should have taken place) that resulted in each of the marketing mix elements that are represented in the items that you have selected. Focus on the marketing mix elements that are most relevant to your items.
Coca-cola marketing
Market positioning: Other drinks produced under the Coke name include Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime or coffee, as well as the famous Diet Coke.
The company also offers different bottle sizes
The coca-cola products are also available in different packaging....
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