¶ … Products and Product Lines Manufactured and Industry in Which the Organization Operates
Wal Mart was founded based upon the belief of providing customers with something more. Started in 1945, the company began as a single store in Bentonville, Arkansas. Out of this location, the owner (Sam Walton) sought out producers and suppliers who could offer him lower prices by purchasing in bulk. This savings was passed onto consumers in order to increase their bottom line results. ("Wal Mart Stores," 2012) (Soderquist, 2005)
Over the course of time, this basic formula was used to sell various products to consumers and increase the total number of locations. As a result, Wal Mart began offering a variety of goods to cliental to include: health / beauty aids, baby products, household chemicals, paper goods, pet supplies; electronics, toys, cameras, photo processing services, cellular phones, books, stationery, automotive accessories, hardware, sporting goods, clothing pharmacy / optical services; shoes, jewelry, accessories, apparel, home furnishings, housewares appliances, bedding, home decor, outdoor living, horticulture products and power equipment. At the same time, the company has been aggressively expanding into selling grocery related items with a delicatessen / restaurant. ("Wal Mart Stores," 2012) (Soderquist, 2005)
This has resulted in the company opening different locations called Super Centers. These are large stores that offer all of the above mentioned products and services. Moreover, the company has Sam Club's retail outlets and neighborhood stores. This is giving customers lower prices by offering them an annual membership (in order to receive a significant discount). At the same time, these various products are sold to customers over the Internet. The combination of these factors has allowed Wal Mart to open a variety of retail locations around the world. ("Wal Mart Stores," 2012) (Soderquist, 2005)
An overview of the organization's supply chain management efforts, including the organizational issues involved with the supply chain such as the organizational structure, the placement of supply chain management within that structure, and supply management's relationship with other departments in the organization.
Wal Mart's supply chain is based upon having a series of warehouses within close proximity to the different stores. At the same time, they are using real time information to determine when a particular location is out of various items. To achieve these objectives, the store is able to communicate directly with drivers and warehouse employees. This reduces the amounts of time in which a location is out of critical inventory. Moreover, this decreases the transportation costs by strategically having inventory sent to the store and utilizing logistics efficiently. (Murphy, 2008) (Soderquist, 2005)
This is one of the most critical elements that are helping Wal Mart to maintain their cost structure. To achieve these objectives even further, the company has been focusing on purchasing directly from manufacturers and offering services that are in demand. The combination of these factors has allowed the company to continue to meet the stipulations of customers. (Murphy, 2008) (Soderquist, 2005)
In the case of supply chain management for other departments, these ideas are being used to effectively connect the various divisions with each other. When this happens, everyone is able to quickly make changes to the product mix and the kind of services that are offered at various retail locations. This is increasing the overall amounts of transparency and communication between staff members. (Murphy, 2008) (Soderquist, 2005)
An overview of the new product development process within the organization, including the supply management's role in that development, the process involved in how the current products are reviewed for either further product or removal from production and the how the organization manages for quality in products.
Supply chain management plays an active role in determining how much inventory is carried by stores and the choices of merchandise. This is because the real time inventory solutions allow managers to see what products are the most popular. When there are shifts in the economy, is the point that this could be used to change the mix inside these locations. (Murphy, 2008) (Soderquist, 2005) (Leeman, 2010)
The way that various products are reviewed, is executives will analyze the changes in demand. This will occur by looking at monthly same store sales and then making adjustments to the products are carried by Wal Mart. In some cases, this could mean expanding the product line and the size of the store. While at other times, this will have an impact on the total amounts of inventory inside a particular location. (Murphy, 2008) (Soderquist,...
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The adverts to be used must be tailored to the lifestyles of the target market. The internet as a promotional tool must be treated with utmost importance. The manufacturer must realize the full potential of the internet as a promotional tool. Showrooms must also be used as tool or mediums of promoting Volkswagen CC. TV adverts too are also not to be forgotten. Hesterberg (2009) noted that the use of
I think that proper networking and research on who is making quality products, and finding a vendor with a good track record of customer satisfaction would be crucial in getting a positive consumer reaction. Networking Networking is invaluable when you do not miss opportunities that are available just from people talking about your product. Some of the smaller stores are involved in fairs and events where products can be introduced to
Mitsubishi should also be transparent about any defect error that comes in their product. In this way, they would be able to avoid the gigantic loss, which occurs in case a company's product line fails, or a company faces lawsuits in case of a defective product. Conclusion Organizations have the ultimate responsibility to make sure that the product they manufacture is free from any fault. Products manufactured should be free from risks.
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