Production of Caps and Shirts
A part written report assignment-based forthcomming olympics produce a company I production shirts caps named company GLOBAL SUCCESS PLC.
Company profile
Global Success PLC is a company that deals with event planning marketing and organization. In the forth coming Olympics, the company wishes to venture in the production of Shirts and caps for corporations. The forthcoming Olympic Games present an opportunity for firms to gain recognition on an international scale. Global success intends to take this opportunity to provide services to willing corporations to capitalize on the event and build their company and product reputation.
Global success tag line in the campaign for production of the shirts and caps is "create a long lasting impression on potential consumers"
Branding
According to Brynard P.A. & Hanekom S.X., 2006()
branding is a measure targeting to make known a product, service or company to a market or potential consumers. Branding creates knowledge thus providing a niche for potential consumption of through awareness. As Graham S., Nerotti L.D., & Goldblatt J.J., 2001()
argues it is not just meant to influence the choice of consumers over competitor's products but rather, increase awareness thus increasing prospect of choice through a showcase of potential handicap solutions Graham S. et al., 2001()
Branding is also meant to create loyalty to products and services by constantly reminding customers of the existence and continued provision of the goods and services. Branding using shirts and cap will create an impact of this magnitude owing to its lasting effect. Marketing ventures have realized that the potential of a product to remain present in the minds of consumers is through continued branding Gratton, Shibli, & Coleman 2005.
This adds to the weight for branding using longer lasting measures such as Caps and T-shirts.
Global success dealing in marketing venture appreciates these facts and targets...
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