Production and Operations Management
Marketing is an important function and acts a key contributor in success of any product. A good marketing strategy can make a not so good product become a blockbuster while a bad marketing strategy can put an excellent product down the drain. Marketing is an amalgamation of various elements that lead with different aspects of getting the product to the consumer. One of the major elements of this marketing mix is the product placement. Placement involves determining where the product will be sold and how will be it be transported to that selling point in a manner that efficiently reaches the potential consumer and is profitable to the company. Over a period of time, various channels of distribution and transportation methods have evolved depending upon the nature of product and suiting the other external requirements of the region where the product is supposed to be transported. Not all distribution methods and transportation methods suit every product. Each product has its own requirements and similarly each geographical region also has its own requirements.
Crude oil, also referred to as 'black gold' is one product that is the key demand of any and every country around the world. Some countries, who own the reserves, produce it while a large remainder of the world imports the oil from the oil producing countries. More than fifty percent of the major oil reserves are located in the Middle East, while the rest of the minority of reserves is located in other parts of the world. Besides Middle East, major exploited oil reserves are located in Canada and Mexico. The recent oil spill in the gulf of Mexico from a deep sea oil well owned by the British Petroleum has raised serious environmental concerns as far as distribution and transportation of oil is concerned. The recent oil spill is seen as one of the world manmade disasters in the history and its impact on the environment are speculated to last for centuries. Moreover, the infamous oil spill not only damaged the natural environment of the affected region, but also incurred huge losses to the British Petroleum. The damages that were imposed on British Petroleum are one of the highest corporate...
Productions Operations Management Supply Chain of Zara Supply Chain of the Retailer ZARA Fashion industry is no more the game of rich only. The cost effective fashion businesses have helped penetrate the fashion industry so deep that today even an average earner can enjoy latest fashion by Zara. Being a Spanish retail fashion designer, Zara is strongly accepted fashion brand in Europe, America and United Arab Emirates. In less than 50 years' time,
Operations Management Course Title: Operations Management Textbook Operations Management: An Integrated Approach (4th edition) R. Ried Nada Sanders, 2010 ( chaps attached) This assignment part 2 a previous assignment I chose a fitness center business choice. Measurement of quality characteristics of business Measurement of business quality and selection of statistics which will be used to measure business quality depends on three major activities. The first is the selection of goals upon which the
Operations Management Role of operations manager Operations management: The importance of OM at IKEA Operations management is defined as "the design and management of products, processes, services and supply chains. It considers the acquisition, development, and utilization of resources that firms need to deliver the goods and services their clients want" (What is operations management, 2012, MIT Sloan). Tasks of the operations manager may span from "determining the size and location of manufacturing
The name chosen for the new product must have no negative connotation in any language. After all these have been established, it is time for the new product to be tested. Testing represents the final and most important filter the product must go through before being manufactured on a large scale and launched. The test's objectives are connected to the elimination of any uncertainties emerged in the technical production phase
Operations Management: Managing International Operations One of the modes of business today is international operation. The reasons for entering international markets may come to an organization because of many reasons; some are a reaction to the situations in the domestic market like competitive pressures, over production, declining domestic sales, fully filled up domestic markets, excess capacity of production in the domestic market, etc. even when a foreign competitor enters a market,
The reputation aids in moving of the organization's products in the market. It also safeguards the company's various brands against lawsuits, which may hurt its performance. The company's chief executive officer is on record asserting that the food and health quality is paramount as it reflects how the organization handles its employees as well as consumers. KORE sees to it that the company's culture and organizational structure are safeguarded
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