Surgeons enter with the primary interest of achieving the best care for their patients, and may have an attitude which is disinclined toward changing accepted technologies. Surgeons are not the greatest potential group for marketing focus given that some significant percentage will lack the authority to choose venders in a larger healthcare system. Hospitals should constitute a larger part of the potential market. This target is also divided between general

Schools/Healthcare/Government Institutions Use Product Mix: Many of the professionally developed products are well-suited to the educational market. Again, educational institutions can find high performance coupled with cost efficiency. In addition, Dell offers special pricing for educational facilities, their faculty and staff, healthcare institutions, as well as State and Local Government agencies, and government employees. Family Home Use Product Mix: Lastly, the family home market is a key target market for the organization. The

Product and Service Design Processes Product Executive Summary: Tire Design The approach to designing tires is driven by a highly regulated product market. The standards for safety, ergonomic design and functionality are governed by a number of basic qualifying conditions that must first be met. Therefore, the appropriate design approach begins with ensuring that these conditions are met both in terms of design and the machinery and equipment that will be used

As regards its advantages in the Italian market -- the Italian culture places a rich emphasis on food and wine, is interested in expanding its export business, and with a reputable wine export business flourishing in Italy, Kudler can gain a foothold with its own wine products. Weaknesses: Possible discrepancies between American and Canadian definitions of 'organic' may cause concerns. Then too, there is the reluctance of Canadian winemakers to allow

Pharmaceutical industries have to operate in an environment that is highly competitive and subject to a wide variety of internal and external constraints. In recent times, there has been an increasing trend to reduce the cost of operation while competing with other companies that manufacture products that treat similar afflictions and ailments. The complexities in drug research and development and regulations have created an industry that is subject to intense

Market Structures Simulation Table Perfect Competition Monopoly Monopolistic Competition Oligopoly Open Source Software Microsoft Apple Health Care Insurance Goods/services Linux (O/S) Operating System O/S, Devices Insurance Barriers to Entry Medium Number of Organizations Few Few Medium Few Price Elasticity Limited Medium Economic Profit Limited Apple Inc. -- Market Structure There are different perspectives in which to view Apple's market structure since they operate in so many different markets. One perspective could be from an internal approach, in which the organization could be perceived as somewhat monopolistic since their hardware and software is "closed" sourced. Apple protects its proprietary