In each of the four Ps, Hewlett Packard does not do a fantastic job of differentiating its product. The product may be superior to that of some competitors, but the price does not convey that. In addition, the distribution is mainstream through the same channels most of its competitors use. The promotions lack a distinct look and feel as well, with the messages not varying much from those of HP's

Dell The personal computer industry in 1998 was attractive. Using Porter's five forces analysis, the reasons for this attractiveness can be determined (QuickMBA, 2010). Most computer makers have a moderate amount of bargaining power over suppliers. The handful of major computer makers have high volume and the inputs are not sufficiently differentiated, both factors that give some power to the computer maker. There are also low switching costs within the industry.

Supply Chain Characteristics There are five critical characteristics of supply chain in relation to the personal computer analysis. One of the essential characteristics of supply chain is the view of the process as an important asset. This makes it important for the organization to incorporate supply chain within the products and marketing strategies. Another critical characteristic is integration of new technologies with the aim of minimizing the cost of provision of

Company Apple is a personal electronics manufacturer and marketers. The company competes in personal computers, mp3 players, tablet computers, software and smartphones (Apple.com, 2011). Apple has improved revenues and profits rapidly of late (Apple, 2011). Apple is financially strong with a great balance sheet (MSN Moneycentral, 2011) and strong brand loyalty (Withers, 2008). The company's stock is currently trading at very high multiples because of its multi-year track record of

Such a strategy would also help the firm to address its weaknesses while acting on its strengths. Some of Apple's strengths include an innovative cast of executives and a well-known brand. Its weaknesses include significantly high R&D costs in comparison to those of competitors. Competition from makers of similar products is one of the main threats the company faces. In regard to opportunities, Apple could seek to take advantage

Apple remains committed to its differentiated positioning, and that will inherently limit their share of the market. Tablets are Apple's second-largest market. The iPad was launched in fiscal 2010 and in fiscal 2011 it enjoyed 311% growth. It has now begun to emerge as a substitute for personal computers, even in the corporate market (Etherington, 2012). This has helped to drive growth. The iPad has always been a differentiated product