Product Life Cycle
The product category chosen for the purpose of discussion in this paper is the domestic airline industry in the United States, which is in the mature stage of its product life cycle. The fact that the domestic airline industry in the U.S. is in the maturity stage is evident when the category is traced through the various stages of the product life cycle: "...the Product Life Cycle (PLC) is based upon the biological life cycle... A seed is planted (introduction); it begins to sprout (growth); it shoots out leaves and puts down roots as it becomes an adult (maturity); after a long period as an adult the plant begins...to die." (Marketing Teacher)
The aviation industry was born in the early twentieth century when aircraft technology was first developed by the Wright brothers in the United States leading to the use of aircrafts in World War I, with European leaders investing heavily in the new technology. The industry remained in the introductory stage till the 1940s since limited aircraft were available for commercial use, and the technology to ensure passenger safety and comfort...
The manager's understanding of the product nature as well as its place on the cycle are essential to a complete understanding of the need to act or not act. Product life cycles can vary considerably in terms of length. The steam locomotive made its debut in the early 19th century and disappeared from regular service in the UK towards the end of the 1960s. One can still, of course, find
Product Life Cycle of Voice-Activated Television As the latest innovation in television technology, the advent of voice-activated technology represents a fundamental shift in the way consumers interact with their favorite products. Rather than utilize a remote control to operate a device, owners of Television Inc.'s new voice-activated TV set will be able to change channels, adjust volume settings, record their favorite programs and search for upcoming events all through the instinctual
This means that the company must be smart with its distribution, focusing on key retailers and channels to introduce the product to the public. There are exceptions, however. For a lot of consumer electronic products -- smartphones, for example -- companies prefer nationwide rollouts of new products through major telecom distributors. Such a strategy is often supported, however, with penetration pricing and extensive ad campaigns. For companies that cannot
Describe eGO's design process. How is it similar to the process detailed in the chapter? The eGO design process is comparable to the concepts in the book in that it strives to create innovative solutions to long-established and well-known problems. The costs of transportation continue to escalate, and eGO concentrates on creating a solution for the challenge of short-range transactions with their products. Visit eGO's website to learn more about products the
Product Life Cycle Analysis Products, like living creatures, have a specific life cycle. A product is born, it grows up, and eventually it dies. A product's birth is its creation -- the first moment that a brand new device or invention rolls off the assembly line and is made available to consumers. In the case of a color television, its life cycle would commence at the time a brand model first
" (Briggs, 2005) The following figure labeled Figure 2 illustrates the "Brand-Crossroads Decision Points" Brand-Crossroads Decision Points Source: Briggs (2005) At this point the questions asked are those of: Does the new product fit under the brand's current umbrella? If yes, how does this product enhance the brand? If not, is it possible to broaden the umbrella? If not, is the opportunity great enough to justify the expense of creating a new brand for this product? (Briggs, 2005) According
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now