Verified Document

Product And Distribution Strategies From Term Paper

The points are used to shop in third party organizations such as Woolworths, car hire and banks (Worthington, 2013). Qantas allows customers get seats with incentive to rebook their flight. This with aim too maintains points balance, access lounges, and high treatment. On the other hand, Omni hotels and Resorts have an Omni reward program where members get Wi-Fi shoeshine, beverage delivery as complementary services. Global privileges to over 300 luxurious hotels (Omni, 2013). Both organizations enjoy a massive customer base 8.6 million for airline and 1 Million for Omni hotels. Both loyalty programs encourage customers to spend more on their services in order to get rewards. In this case, staying twenty night guarantees one a free night. In the airline frequent flyers, points are credited to them and...

The two organizations get to partner with other companies to offer their loyalty programs to their clients like the airline has collaborated with Woolworths while the hotel has partners with more than 300 hotels to offer you their guest loyalty program (Omni, 2013).
However, while the airline provides redeemable points to customers the hotel's reward are fixed to what they provide. The airline's program is quite comprehensive, and many options are available; the hotels program is sketchy and limited rewards are given.

Choose one of the following products: Select a distribution strategy for the product you chose.

The promotional jewelry will be given to customers who reach the $350 mark shopping from the mall. The subsequent jewelry will be sold in the range of $20 to $100. Customers who have not reached the $350 mark can still purchase

Cite this Document:
Copy Bibliography Citation

Related Documents

Qantas Airlines in the Past
Words: 3175 Length: 9 Document Type: Term Paper

Jetstar also now gives customers with more expensive tickets priority boarding, although it plans to retain unallocated seating for reasons of efficiency. The airline buys the points from its parent but strategically recovers costs by prompting people to buy more expensive tickets and attracting back customers (Creedy, 2005). The carrier's frequent-flyer scheme has produced a revenue gain that offset its cost, such as big business routes, an immense amount

Qantas Airlines External Environment Threat of New
Words: 1967 Length: 7 Document Type: Essay

Qantas Airlines External Environment Threat of New Entrants -- Medium Supplier Power -- Medium Buyer Power -- High Threat of Substitute Products - Low Competition -- High Strengths Weaknesses Opportunities Threats Qantas's Strategy for Competitive Advantage Recommended Strategy Cutting Costs Finding New Innovation External Environment Threat of New Entrants -- Medium Australia has deemed that it is good for the public if any international airline that is foreign owned is allowed to operate in Australia's domestic markets. While this may be good for the overall level of

Qantas Airlines Qantas Is the World's Second
Words: 4747 Length: 15 Document Type: Essay

Qantas Airlines Qantas is the world's second oldest airline. Founded in the Queensland outback in 1920, it is Australia's largest domestic and international airline and is recognized as one of the world's leading long distance carriers, having pioneered services from Australia to North America and Europe. The Qantas Groups today employs approximately 32,500 people and offers services across a network spanning 182 destination sin 44 countries (including those covered by codeshare

Qantas Battles the Effects of the Financial Crisis
Words: 1315 Length: 4 Document Type: Research Paper

Qantas Airlines Strategic Management of Qantas in the Light of Global Financial Crisis The Global Economic/Financial Crisis, also known as GFC has influenced the performance of all organizations negatively in the current business environment. Besides increasing the costs of operations, GFC threatens the use of human resources in different organizations. With such a premise, this study analyzes the influence of the crisis on the performance, sustainability, and competitiveness of most of the

Qantas in Recent Months, Australian
Words: 1863 Length: 6 Document Type: Case Study

Ultimately, the airline has been able to extract concessions from its other unions and can expect to do the same with the AMWU. Qantas should deal with the issue of worker unhappiness through non-financial means, such as fostering an organizational culture change. The airline industry is facing a difficult operating environment. Qantas must find new ways to cut costs in order to remain competitive. The recent mechanical failures are not

Qantas Current Strategic Potential I Asked Qantas
Words: 1545 Length: 4 Document Type: Essay

Qantas Current Strategic Potential I asked Qantas analysis current strategic potential. But I undertake task. I required write a background paper rationale analysis. I require: Identify sort information essential relevant analysis critically discuss tools analysis deliver information fundamental analysis. Rationale for the analysis of strategic potential Kuwada (1998) posits that to analyze the strategic potential of any company, there are three important considerations that should be made. The first is an analysis of the

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now