Product Analysis
Tennis world is an e-commerce company that is designed to become a market leader in the web-based sales of tennis rackets, balls, instruction videos, clothing and accessories. The company is located in the New York. Although there has been a recorded fail in many internet companies, the internet is still poised to support the e-commerce retailers. The failures have been attributed to access to capital with a business model that is unproven and revenue streams that are uncertain. Tennis world is set to overcome these problems with an easy to use website and a distribution system that is efficient.
Tennis world has a mission to provide tennis players with the best of what they need using the internet to lower the customers costs. The existence of Tennis world is based on the urge to attract and maintain customers and when this is followed, the other details will fall into place and our services will even exceed the expectations of our customers. Our target market is vast and it includes the young and old both men and women who play tennis and also those who have an interest in learning to play tennis.
Our unique selling proposition includes putting up instructional videos, reviews of products...
Tennis World Marketing Plan Executive summary of the plan Tennis world is an e-commerce company that deals with tennis balls, rackets, clothing and other accessories used in the tennis sport. This marketing plan is intended to make Tennis world the market leader in the web-based sales of tennis accessories. Though many internet companies have failed in recent times, Tennis World strives to make it in the field of e-commerce business from this
3. Limitation of individual model - synergies obtained by combining strategic analyses models All analysis models presented in the previous chapter represent useful but not exhaustive methods of deciding the future of a company or its products. As there is no perfect model, the joint usage of them might bring most value to the company. Ansoff analysis generally assumes that diversification will bring higher returns when higher levels of risks are undertaken (diversifying
Business Management Business Operations and Systems The objective of this study is to outline the essential components for effective business operations management for a UK business whose products are delivered to the door. The parcel delivery conundrum will be examined using an appropriate system and methodology and a discussion will be provided to support appropriate business operations models. Included will be CATWOE, Root Definition and a detailed picture to illustrate the
This strategy of customization increases sales and profits per pair of shoes produced. Successful Acquisitions and Partnerships Nike acquired Official Starter Properties and Official Starter in later 2004. These two entities were the sole owners and licensors of the Starter, Team Starter and Asphalt brand names as well as master licensee of the Shaq and Dunkman brands (a line of athletic apparel, footwear and accessory products for the value retail channel).
Octagon Sports Marketing Plan Octagon Sports Marketing Octagon Sports Company has been proud to be an industry leader in terms of events management, sports and entertainment marketing, and representation of athletes and personalities al over the world. It was founded in the year 1983 and after wards acquired as sports and entertainment event marketing arm of the Interpublic Group of Companies (IPG) in 1997 by the same company (IPG). Currently Octagon Company
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