Supply Chain Management Practices at Apple, Inc.
Today, Apple, Inc. (hereinafter alternatively "Apple" or "the company") is the world's largest company in terms of brand value, with nearly twice as much value at $154.1 billion compared to its nearest competitor, Google with $82.5 billion (The list, 2016). Founded in 1976 by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak (The list, 2016) the company is currently headquartered in Cupertino, California and remains an industry leader in the information technology sectors in which it competes (Company profile, 2016). To determine how Apple achieved this remarkable level of success, this paper reviews the relevant literature to provide an overview of the company's procurement practices, the requisite materials involved and a description of its supply chain operations. Finally, a summary of the research and important findings concerning supply chain management practices at Apple, Inc. are provided in the conclusion.
Review and Analysis
Procurement
An integral part of the supply chain, procurement refers to the processes by which enterprises secure the materials they need to produce products and services (Rossetti & Dooley, 2010). The company's Web site emphasizes its commitment to secure suppliers that conform to Apple's high environmental and employment standards (Apple and procurement,...
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