¶ … Attract Candidates
The fit tool is a neat feature. It is a slightly different way from framing the issue, which is ensuring that the right person applies for the right jobs. You are refining the search, but they frame it in a different way. All the boxes have a Windows 10 sort of look, which I'm not into, but I like the feature overall because they ask basic questions about what sorts of things you are interested in. While people sometimes lack the self-awareness to answer this accurately, it's a good idea that makes the applicant feel as though they are empowered in the situation. But as a tool from a human resources perspective, where effectiveness is important, I am less sold, especially because the version of themselves that people sell is not necessarily the version that is true. Especially with college students, somebody might have a vision of themselves as some sort of visionary, dynamic person -- this is who they would like to be, even though many people are not that. Only applicants who have a strong sense of self will be able to provide valuable feedback via this mechanism. But overall, I like the tool because it helps to guide people. In a sense this is silly -- a marketing student would probably just end up being told to apply for marketing jobs -- but it is possible that people would have their eyes opened a bit to different possibilities that exist. Plus it fits with their statement that they hire the person and not the position. I actually like that philosophy better than anything else.
The other feature I like is that the site engages people. I really get the sense that P&G wants visitors to feel comfortable and spend time on their site, and I can only assume that this is no accident. P&G has designed the site to convey that feeling for visitors, and the result is that I visit and wish to walk through the different aspects of the site. It may be the soft designs, the use of colors, or whatever, but it is a comfortable site on which to spend time.
As for features that I do not like, it is sort of the same feature. The fit tool ends up coming across as being a bit childish. To be certain, it has value, and conceptually I love it, but the execution to me comes across as overly childish and simplistic. Thus, the tool could use some improving, even though I like the underlying idea....
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