Probability Concepts & Applications
(1) Describe the rationale for utilizing probability concepts. Is there more than one type of probability? If so, describe the different types of probability.
One uses probability mathematics in order to assess the probability of a particular occurrence or the results of a particular action; For instance, whether or not one should go into a certain market or invest in a certain product -- what are the chances or possibilities of the product succeeding.
There are five major approaches of assigning probability: Classical Approach, Relative Frequency Approach, Subjective Approach, Anchoring, and the Delphi Technique
Classical Approach -- this is used when each of the possibilities have an equally likely chance of occurring. The theorem is: P (X) = Number of favorable outcomes / Total number of possible outcomes
Relative Frequency Approach -- calculation is based on past historical / experimental experience. Theorem: P (X) = Number of times an event occurred / Total number of opportunities for the event to occur.
3. Subjective Approach -- calculation is based on one's personal / subjective experience
4. Anchoring -- one assigns the value based on past experience and adjusts it according to current experience.
5. The Delphi Technique -- a series of questionnaires that accumulate reiterated data as it gets passed around the group. This eliminates bandwagon effect of majority opinion (Statistical Thinking for Managerial Decisions ).
(2) Briefly discuss probability distributions. What is a normal distribution? Please provide a written example of how 'understanding distribution' can be an asset for any business project.
Probability distributions assign a certain probability to each of the possible outcomes of a random experiment. A normal; distribution is one that symmetrical and bell-shaped. It is the most frequently used distribution and used when the sample size is grater than 30.
The distribution curve can help management in three key ways: 1) identify the probability of a certain (called z) value, 2) identify the critical z value for a given probability, and 3) identify the probability of a defined range. An example of this may be the case when management wants to identify employees who have atypical high or low scores, namely who score in the upper and lower 3% when compared to the norm (average employee). A distribution curve would be used to map this.
Decision Analyses
Select an organization you have worked for or any organization of interest and discuss how decision analysis could be used to solve a business problem. Describe a decision tree and discuss how such a tool can be utilized to improve decision making.
Decision analysis provides a person with many methods and tools for clearly delineating the way through the problem, defining it, and working out what to do. Chevron, for instance, won the Decision Analysis Society Practice Award in 2010 for using decision analysis in all major decisions. In a video detailing Chevron's use of decision analysis, Chevron Vice Chairman George Kirkland notes that "decision analysis is a part of how Chevron does business for a simple, but powerful, reason: it works." (http://www.youtube.com/watch?v=JRCxZA6ay3M). Two of their objectives for using it would be targeting locations for spreading their business and targeting consumers for marketing initiatives.
Decision tree _ this is an illustration that uses branches to illustrate the various possible outcomes of a certain action / circumstance, assigning probability values to each outcome. Resource costs, and utility can also be plotted. Decision trees help the user decide which strategy will more likely help him reach his goal.
Regression Models
(1) What benefit does a variable provide when developing and examining models?
(2) Explain the purpose of simple linear regression and scatter diagrams. Please provide a simple linear regression model and define each variable used.
(3) Describe multiple regression analysis and discuss potential uses for this model
Regression analysis uses a dependent variable and explanatory variables and explains / predicts the association between each based on their interactions. As an example: sales volume of a certain item would be the dependent variable. It depends on the explanatory variables if amount spent on advertising (z) and number of people you employ (y). You want to see how much sales volume will likely be predicted depending on amounts of z and y. This is where a regression model comes in and where variables are used in plotting association. When there is only one explanatory variable and where the plot is a straight line, this is called simple linear regression. A scatter diagram is likewise used for plotting relationships between dependent and independent variables. One variable is
Plotted on the horizontal axis and the other is plotted on the vertical axis. The pattern of their intersecting points can show relationship patterns. The...
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