Pricing Strategy
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PRICING
OVERALL COSTS
The initial set up and marketing costs in starting the business will be treated as capital costs and thus, they will not be considered in the determination of the product and service price. The cost to be considered in setting price will be:
Tire Purchase cost
Cost of tire shipment
Buildings lease hold cost entailing the office and store rents,
Sales and administration personnel costs,
Future costs of marketing, advertisement and promotional activities
Cost of market evaluation exercises
Legal fees and Licenses
Materials used in service provision
Factory running costs including Electricity, heating and lighting costs
Price Setting
To incorporate these costs a 25% markup price will be charged on the tires' shipment and purchase cost. This percentage will suffice to cater for the business operations and overhead costs. The mark up price setting will serve for normal demand trends in ordinary market...
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