Verified Document

Price Elasticity And Iphone Case Study

¶ … Apple Inc. Supply and Demand Apple is a U.S. multinational company that specializes in manufacturing and marketing of electronic products. Top Apple brands include iPhone, iPod, Apple Computer, and iPad. Globally, Apple is ranked as the second largest global electronic company with over $215.6 Billion revenue at the end of the 2016 fiscal year. Apart from the company superior financial performances, Apple has enjoyed high demand for its products globally based on the stylish method employed in designing the products. The iPhone is one of the major products of Apple Inc., and the company has recorded superior demand for the product since the product has been launched.

The objective of the paper is to investigate the supply and demand for the iPhone.

Supply and Demand for iPhone

The theory of supply and demand illustrates the quantity demanded versus the quantity supplied in the market. (Mankiw, 2007). The study discusses the supply and demand for iPhone which is one of Apple's major products. The study explores the law of demand and supply for the iPhone, and its elasticity of demand.

Demand and Supply: The law of demand illustrates the quantity of a product demanded in a given market....

Apples operate in a global market and iPhone 7 is one of the latest products that the company has released. Since the company has released the product, the demand for the product outstrips the supply. However, the law of demand and supply argues that the supply must equal to the demand for the market to reach the equilibrium. In the case of iPhone 7, Apple is unable to meet the demand for its product at its retail and online stores around the world.
Fig 1: Supply and Demand of iPhone

As being revealed in Fig 1, the Point A is where the market has reached its equilibrium. When demand is higher than the product supplied, there is a shortage in the market. However, when there is short of iPhone in the official market, the black market will increase their price creating another equilibrium price. When the iPhone 5 was sold in China, the black market started selling the same product at an unreasonable high price.

Trends in Demand and Their impact on the Firm and Industry

Apple has enjoyed an increase in the demand for the iPhone for the past 10 years between 2007 and 2016. In 2007, Apple recorded sales of 270,000 iPhone however, the sales increased to over 74 million units in 2016. In the first quarter of 2017, the sales of the iPhone has increased to 78 million units. An increase in the sales of the iPhone has led to an increase in the demand for smartphone globally (Statista, 2017) because consumers who cannot afford to buy the iPhone demand for another model of smartphone leading to an…

Sources used in this document:
Reference

Statista (2017). Apple's revenue worldwide from 2004 to 2016 (in billion U.S. dollars). Statista Inc.

Statista (2017). Global Apple iPhone sales from 3rd quarter 2007 to 1st quarter 2017 (in million units) Statista Inc.

Mankiw, N. G. (2007). Principles of Economics, (4th Edition). Cengage Learning. USA.
Cite this Document:
Copy Bibliography Citation

Related Documents

Price Elasticity and Apple
Words: 3664 Length: 9 Document Type: Case Study

Apple Inc. Feras Awwad Apple is one of the world's principal producers of a product mix consisting of a range of electronics goods and gadgets, as well as their related software applications, in a broad range of different international industry segments. The company operates on an oligopolistic model and sells products that are relatively inelastic. A microeconomic analysis is used to discuss the relevant factors and make recommendations based on these insights. Analysis

Elasticity of Demand Discuss Elasticity of Demand
Words: 1303 Length: 3 Document Type: Essay

Elasticity of Demand Discuss elasticity of demand as it pertains to elastic, unit, and inelastic demand Price elasticity of demand is the measure of the change in the demand of a given product as a response to a change of its price. When demand is inelastic (a value versatility less than 1), a value increase raises downright income, and a value reduction lessens absolute income. The point when interest is elastic (a

IPhone Apple and Market Research Process
Words: 2422 Length: 8 Document Type: Essay

Market research process is a way for a business to understand a problem, determine research design, prepare and design research instrument, sample and collect data, and then communicate and visualize results. It is a clear way to plan, collect, and analyze data for the assessment of product quality and customer satisfaction. Apple Inc., is a company that has been seen as a company that does not perform market research, has

Marketing Response There Are Several
Words: 3792 Length: 8 Document Type: Term Paper

This is why those service providers to other businesses often stress customer results in the core industries they compete in. These customer successes show the depth of expertise in a given area. These success stories make services tangible to customers. Marketing strategies used to support this approach include the widespread use of video and interactive online materials to show the problems solved and results delivered with a service. The

Apple
Words: 1244 Length: 5 Document Type: Essay

Apple exists in an oligopoly market structure, wherein a small handful of companies control the market. Apple, along with Samsung, Microsoft, Alphabet (Google) and Nokia, essentially control the tech industry (smart phones, computers, portable devices, etc.). While smaller companies do exist, it is these larger companies that set the stage for prices, products and innovation. To what extent Apple’s current status as a blue chip stock may be representative of

Economics the Supply and Demand Simulation Featured
Words: 734 Length: 3 Document Type: Essay

Economics The supply and demand simulation featured a number of different economic prniciples at work. In terms of microeconomic principles, two that were featured prominently was the relationship between supply and demand. The impact of these two variables on the price and availability of apartments in Atlantis was at the core of the simulation. Another was price elasticity of demand. There were also some macroeconomic principles outlined, as they affect supply

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now