Pre-Analysis of the Coca Cola Company
NAICS
A good resource to find an industry's North American Industry Classification System (NAICS) code is the NAICS association website http://www.naics.com/search.htm.
Porter's five forces
Supplier power
Two resources to look at supplier power are: To this day, Coca-Cola still imports coca leaves which are used to manufacture cocaine in the United States, accessible at http://www.naturalnews.com/032658_Coca-Cola_cocaine.html; and SugarOnline.com, http://www.sugaronline.com/. The first resource discusses how Coca-Cola is the only company that is legally allowed to import coca leaves and manufacture cocaine in the United States. The second resource offers information about the worldwide availability of sugar. Because the coca leaves are the product that cannot be replaced with corn syrup, the first article is more helpful.
Buyer Power
Two sites that can help explain buyer power are: In Coke- Pepsi rivalry, both sides win accessible at: http://www.thestreet.com/story/10490193/1/in-coke-pepsi-rivalry-both-sides-win.html, and Coca Cola's own information page titled Our company, accessible at: http://www.thecoca-colacompany.com / ourcompany/index.html; Both sites give information about the number of customers, which help explain the power of individual buyers. The second site is slightly more helpful because it focuses on Coca Cola customers.
Competitive rivalry
Two sites that can help explain competitive rivalry are: In Coke- Pepsi rivalry, both sides win accessible at: http://www.thestreet.com/story/10490193/1/in-coke-pepsi-rivalry-both-sides-win.html, and Coca Cola's own information page titled Our company, accessible at: http://www.thecoca-colacompany.com / ourcompany/index.html. The first site explains how the rivalry between the big cola companies actually helps drive business for both companies.
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