PR Web
The Web and related new media offer great potential for both advertising and public relations. Advertising can be increasingly targeted to online viewers, thanks to the budding use of Facebook as a large-scale targeted marketing tool. The Web environment is especially conducive to advertising because of the short attention span needed to view Web ad placements. Social media makes it easier for companies to strategically design and place advertisements so that their target markets will view them: thereby saving precious resources. Even given the power of social media to transform Web advertising, though, the Web environment offers even greater potential for PR work. The preponderance of blog, and the collusion between online media Websites and companies that peddle products and services, make it so that PR edges out advertising in terms of overall marketing effectiveness.
Take the partnership between electronics companies and professional product review Websites...
Video Technologies on Children's Attention Spans I see that engrossed look in her eyes and I can't tell if it's reverie or focus. I don't know if the lights are on and learning is under way, or if the lights are dimmed and vegetation is spawning. -- Jeff Weinstock, 2007 The epigraph above is reflective of the concern that many adults have that video technologies are harming children's attention spans. The
Technology and children's attention spans I decided to select the topic of the impact of technology on children's attention spans because it was of great personal interest to me. Like many young people, I have heard adults complain that my generation has a very short attention span. It is hard for me to gauge this, of course, because I only have my own perceptions as a reference. Anecdotally, this seems
(Bower, 129) The Hyperactivity involves fiddling with hands or feet or squirms in seat; does not continue seating when is expected to; excessive running or climbing considered not appropriate in adolescence and adults; feelings of restlessness; find it hard to play quietly; seems to be continuously on the move and talks excessively. Impulsivity includes blurts out answers prior to the question has been completed; becomes impatient waiting his turn; interruption
Attention-Deficit Disorder and Attention Deficit Hyperactivity Disorder According to the American Psychiatric Association Attention-Deficit Disorder (ADD) is now referred to as Attention Deficit Hyperactivity Disorder ADHD. However, most lay people and some professionals will still refer to the condition as ADD, which are the names given to the condition in 1980. ADHD has been around for a longer period than most people actually recall or realize. Hippocrates, who lived from 460
When something is emotionally riveting, furthermore, we can get lost it. If somebody was to try and get our attention in such a moment, we might not even notice the stimuli meant for us, and perceived by our subconscious. Evidence suggests that attention can concurrently isolate multiple locations for focus. Still not clear, however, is if this ability depends on continuous allocation of attention to the different targets, referred to
Clinicians typically report that boys are referred for AD/HD assessment nine times more often than girls. Studies using a broader population base generally indicate that the ratio of boys to girls with the disorder is closer to 3:1." "In people with AD/HD, the brain areas that control attention have been observed to use less glucose, indicating that they are less active." 4. Strength related to the student with an exceptionality. Individuals with
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