PowerAde
Marketing plan
Controls: PowerAde
Implementation milestones
Coca-Cola's PowerAde is one of the primary rivals of PepsiCo's Gatorade in the sports beverage market. Gatorade is the most popular sports beverage drink "with sales of 553 million cases last year" (PowerAde seeks to gain zero-calorie consumers to rival Gatorade, 2011, Sports Business Daily). However, PowerAde has undertaken some aggressive moves to position itself ahead of its rivals. In 2011, PowerAde replaced another of its rivals, Vitamin Water "on the sidelines of 88 NCAA non-football championships, including baseball and basketball, giving it wide-ranging marketing rights" (PowerAde seeks to gain zero-calorie consumers to rival Gatorade, 2011, Sports Business Daily). PowerAde sales have tripled in the last ten years, showing Coca-Cola's ability to expand its marketing outreach in this area.
PowerAde has positioned itself as a lower-cost alternative to Gatorade, offering the same electrolyte replenishment at a lower price. But overall, Coca-Cola does not want to over-emphasize the cost factor, for fear of creating a perception that PowerAde is a 'down-market' brand. Instead, Coca-Cola has tried to emphasize the diversity of its product line, adding fruit flavors and introducing a low-calorie version called PowerAde Zero. This has proven to be the brand's most effective innovation, boasting an 84% increase in third-quarter sales (McWilliams, 2010, Gatorade spin-offs).
PepsiCo "has declined to compete directly with PowerAde Zero, arguing that sports drinks need calories and carbohydrates, by definition" (McWilliams, 2010, Gatorade spin-offs). Some fitness enthusiasts prefer PowerAde because of the option of consuming...
PepsiCo Annual Report Analysis Company Overview Pepsi Beverages Company (PBC) is a global beverage company popularly known as PepsiCo. The company operates in several countries in North America, South America, Europe, Asia, Africa and Middle East. Founded in 1898, the company operates with diverse portfolios, which include some of the world's widely recognized brands such as Pepsi, Dr. Pepper, Mountain Dew, Aquafina, Lipton, Muscle Milk and ROCKSTAR. Objective of this paper is to
PepsiCo Auditors Subsequent Acts Trends Assets Liabilities Stock Income Statement Presentation Income Statement Items Net Income Trend Comprehensive Income Cash Flow Statement Cash Flow from Operations Cash Flow from Investing Activities The annual report of a company contains the information required for outsiders to assess the company's financial condition. In order that this is possible, a substantial amount of information must be gathered and presented in a format common to all companies. The official annual report document, the 10-K, must be filed by all
PepsiCo In this text, I select PepsiCo as my company of choice for the analysis. Amongst other things, I will determine the impact PepsiCo's primary stakeholders, vision, and mission have on the company's overall success. I will also carry out an analysis of the five forces of competition and how they impact on PepsiCo. Further, in addition to conducting a SWOT analysis of the company, I will also discuss a wide
Thus, stimulation provides the realistic environment by allowing trainee to make mistake in a safe environment. The learning cycle is shortening because it provides immediate feedback. However, the training through stimulation may be time-consuming to implement for employee operating heavy machines. Computer-based Learning Despite the benefits that organizations could derive from traditional training method, the computer-based training method is growing. The computer-based training method involves delivery training content through internet, WAN/LAN technology,
Pepsico vs. Coca Cola Pepsico vs. CocaCola The purpose of this essay is to present the comparative analysis of two companies CocaCola and PepsiCo. The main objective of the essay is to compare and analyze financial performance of two companies in terms of ratios. CocaCola is 126 years old company was created by Atlanta pharmacist John Pemberton in 1886. It has 3500 growing products available in 200+ countries. CocaCola receives 1,322,000 tweets per
PepsiCo's Leadership [10] Company Review More than Chips and Soda: PepsiCo's Leadership and Vision More than Chips and Soda: PepsiCo's Leadership and Vision While the PepsiCo Company is known primarily for its flagship brand, Pepsi-Cola, the organization is a global leader in the snacks and beverages industry. Throughout the company's history, PepsiCo executives have demonstrated the ability to lead the company to new heights. From the pharmacist formulating a refreshing new soft drink over
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now