com for example had streamlined for low-quantity orders before ever launching their website and online store. This equates to what Elberse and Oberholzer-Gee (2006) mention as the ability of online retailers to in effect feed the creation of long-tail markets by representing thousands of products online and fulfilling them through synchronized order management and supply chain systems.
According to Newman (2005) the network centricity of the Power Law is a contributing factor to its efficiency. From the standpoint of online retailers, this network effect is illustrated by the level of supply chain integration, synchronization, and the use of real-time shared data to create stronger hub-like efficiencies within a Power Law-dominated industry. One assumption and area of future research is in the definition of velocities of information throughout a Power Law network. Figure 2 shows a graphical representation of a Power Law-dominated network, and the hubs have definite velocities of information associated with them.
Finding these velocities and their effects to force a market into a long-tail dynamic is worth a primary research effort.
Figure 2: A Graphical Representation of a Power Law-based Network
In a table, list the hypotheses in one column and the method used to test the hypotheses in the second column.
Long-tail market characteristics emerge year-over-year based on sales mix of products
Inter-Quartile and Kolmogorov-Smirnov Statistics
Selling results of each quartile of DVD sales; also the hypothesis that DVDs would move across quartiles over time, filling out the long tail distribution of the market
Qauntile Regression
Measuring the best-sellers vs. those titles that comprise the long tail
Negative Binomial Regression Model.
Hypothetical) Suppose a student wants to test to see if power law pattern holds for books purchased online. Discuss a) his research question, b) data collection and b) model he should test in order to conduct such research.
To test if the Power Law exists for books purchased online, the following research questions and hypotheses would be used:
Research questions and hypotheses
Research questions:
Quantify the influence of the hub-based structure to Power Law networks and define the relative level of information velocity necessary to attain the Long Tail in product sales over time.
What are the implications of search costs being nearly zero on the price elasticity of the good being searched for? This has implications for forecasting the impact of pursuing a long-tail strategy within online retailing.
Phase II: Deliver a customized web survey only to the specific stores' customers. Offer a $25 gift certificate for the store. Prompt several times for completion of the survey.
Phase III: Compare the broader distribution of responses from the Panel with the results from the store survey. Looking for significant differences and variations will highlight the results to attain the research objectives.
Model to use in order to test hypotheses: As this research design focuses on comparing two separate groups, Inter-Quartile and Kolmogorov-Smirnov statistical techniques will be used in addition to t-tests of statistical significance, and binomial, polynomial, and stepwise multiple regression for ascertaining in-group and between group variance. Finally Pearson's correlations will be completed across groups and if there are enough responses, Factor Analysis to ascertain customer groups.
References
Columbus (2001) - Defining Your Direction in Guided Selling. AMR Research. November 1, 2001. Louis Columbus. Accessed from the Internet on September 24, 2006 at http://lwcresearch.com/filesfordownloads/DefiningYourDirectioninGuidedSellin.pdf
Elberse and Oberholzer-Gee (2006) - Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales. Harvard Business School Working Paper Series No. 07-015. September 5, 2006
Newman (2005) - Power laws, Pareto distributions and Zipf's law. Contemporary Physics. Volume 46, Number 5, September 2005. Pages 323-351.
Business Law Describe the "Commercial Clause" in the United States Constitution and explain how its scope and meaning has been interpreted by the courts. Referring "to Article 1, Section 8, Clause 3 of the U.S. Constitution," the Commercial Clause as the Cornell University Law School (2013) further observes empowers the Congress "to regulate commerce with foreign nations, and among the several states, and with the Indian tribes." As far as the legislative
Law enforcement and corrections can be influenced by several external threats. These consist of external communication gaps and many environmental influences. One of the key external threats that impacts both corrections and law enforcement is politics. In delineation, politics is the art of wielding one's authority and power over the government or public affairs. In particular, political action can give rise to the imposition of one's interests within the government,
Law Enforcement Khalid (2012) describes one incident in the ongoing conflict between American law enforcement and minority communities. Recently, the FBI hired an informant to pose as a Muslim in order to spy on the Iowan Muslim community in search of terrorist ties. The imposter went to mosque and forged ties with local Muslims. When the espionage was exposed, the Muslim community public expressed utter betrayal, according to Khalid (2012). In
Laws Governing Business Entities Laws Governing Business Organizations Every business organization in a developed market is governed by laws, which are rather closely monitored to ensure the good fairing of the organization in the business market. Such laws provide for the standard form of the generally established legal entities in the worldwide economy. Such defined entities include, partnerships (general and limited), Limited Liability Company, cooperatives among others. This document outlines such laws
However owners of this people were highly prohibited to mistreat them as it was against the customary law of the community to do so. The following is the list of the title given to different people in Lao community depending on their job and duty performed in the community. Huu muang (transl. "ear of the muang") - head of foreign affairs, diplomat Taa muang (transl. "eye of the muang") - scholar, wise
Power and Weakness Robert Kagan's 2002 article entitled "Power and Weakness" which appeared in the journal Policy Review is a fine example of an argument that takes advantage of its assumptions without discussing them. The purpose of this essay is to critically analyze this source which represents a sustained reflection on the detractions, merit and implications of the author. This essay will first summarize the article by discussing the explicit and
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now