BAD PUBLICITY? Generally, product manufacturers and marketers do everything possible to maintain their products in the most positive light possible, avoiding negative associations at all costs. In many respects, and as a general rule, that is an approach that is highly likely to be beneficial to sales revenue. However, there are several dramatic examples that seem to illustrate that publicity and notoriety can be tremendously beneficial even when that publicity

This is again an illustration of how awareness of types and subtypes can prove useful. Steady types are introverts who seek stability and show intense organizational loyalty. They are the backbone of many work teams and workplaces, enforcing rules and mutual respect through a good personal example. However, this can put them at odds with the more daring dominant types, although steady types like to follow a leader. Some steady

Corporate social responsibility and business ethics have become the focus of an increasing amount of attention from the business sector and academicians following the scandal-ridden era of Enron and others during the 1990s. Although the findings from the research to date are mixed, there is a growing body of research in this area that has lent support to the notion that ethical business practices and corporate social responsibility initiatives have

Marketing is a multi-faceted discipline within business that incorporate a wide number of theories, philosophies and techniques. All are geared towards a simple objective -- to increase sales. This paper will examine some of the key issues in marketing today. These include the relevance of sales people using a push strategy, ethics in advertising, public relation and publicity and the expectations that a business might have of a sales professional.

Public Relations Plan Marketing experts always claim that a well planned public relations campaign is often more effective as compared to advertising. Public relations is in most cases confused with merchandising, advertising, promotion or other buzz words that are used in marketing communication. Public relations involve doing something newsworthy which one wants to communicate and telling the audience what you have done. Most common public relation vehicles include briefs, news

Said Mr. Harris: "We are always looking at new ways to reach our customers through innovative digital platforms." Mobile works well since "There is rapid growth in mobile devices supporting more and more of the everyday tasks that people want to perform." Another highly successful mobile application has been that of American Express' Android version of its free mobile app, which has had more than 1 million views since 2011.