Pop Culture Artifact: Bacardi's Ugly Friend Ad Campaign Alcohol ads are noted for their misogyny, from simple objectification to actively implying violence toward women. However, these ads are generally targeted at male audiences, designed to engage the male gaze. The Bacardi Breezers "Ugly Friend" ad campaign targeted women, specifically women's insecurities about their physical appearance, using stereotypes of behavior to sell product. Published on the web in 2009, the ad campaign

If not inherently in the acts of sexuality themselves, often in the exhibited sense of entitlement and dominance, male sexuality is prone toward the undermining of femininity in favor of the satisfaction of male desire. In a great many of its incarnations, Jensen argues, pornography facilitates this orientation. Jensen asserts that as a consequence of the "patriarchal system in which we live, a key site of men's oppression of

Pop Culture The most important development in a child is his individual identity. While children are shaping their attitude and identities, most of the times they tend to imitate their ideals and personalities for inspiration. The youth relates to a specific individual or a personality as their role model due to a certain quality or skill that they posses. It is not necessary that the child should look / dress or

The very fact that the magazine openly admires men like Ray Liotta, who show depth beyond the typical alpha male and women like Christina Aguilera, who has chosen to use her sexuality rather than being used by her sexuality, demonstrates that the magazine does not even seriously believe that anyone should become the ideal male. On the contrary, the magazines use of stereotype-heavy advertising and writing suggests that the

Even strong women are feminized in the media and in advertising. Burton Nelson notes, "In a Sears commercial, Olympic basketball players apply lipstick, paint their toenails, rock babies, lounge in bed, and pose and dance in their underwear" (Nelson Burton 442). These are all very feminine characteristics, and women feel they must be feminine not only to fit in society but also to catch a man, and that is

Surprisingly, BDD, which is often a precursor to or comorbid symptom of eating disorders such as anorexia and bulimia nervosa, is nearly as common among young men as women. This indicates that the onslaught and idolization of media images of "gorgeous" men in America is also having a negative effect on boys' sexual self-images. (da Costa, Nelson, Rudes, & Guterman, 2007) Narrowing the focus down to American women and their