The content in the site is current to the specific messaging of Microsoft today, including the launch of Windows Vista and the increased focus on Longhorn downloads for testing by beta testers. The content also provides excellent user-level guidance on office productivity, enterprise applications, and entire mini-sites dedicated to how to get more value out of their server products.
Oracle.com
Oracle is one of the leading providers of WCM systems and their support for multiple taxonomies ion their websites illustrates the company is actually using their own software to power their websites. The organization of content by the role of the visitor to the website also illustrates a strong WCM system being in place as well.
Poor Sites
Cincom.com
Too much content and not enough clarity as to just what the product areas are vs. The service ones; this site is overrun with content and writing and not clear enough on the main areas of the site to understand what the main message of the company is. There is an abundance of content on their CEO who seems to be building more of al legacy than explaining why the products make sense for the unmet needs of potential customers.
Freemap.com
Quite frankly, it is a site that shows there is no content management system in place within this company, and the lack of consistency around how content supports the specific images makes the site difficult to navigate and use, which is the subject of the next part of this site. While the author if this site date-stamped when the last update is, it is very unclear as to just what is topical and current on the site at all.
WCM systems form the foundation of many of the world's leading websites, and this is best illustrated by the support of multiple role-based content definitions across an entire website. Microsoft and Oracle's support of roles-based content queries is a case in point.
Evidence of a WCM System in place at Microsoft.com (Notice the level of detail in the content driving the industry definitions - evidence of a strong WCM system)
Evidence of a WCM System in place at Oracle.com
Navigation Design and Assessment of Logic
This is the one aspect of a website design that is the most difficult to attain without much experience in how different website visitors and users interact with and eventually become loyal to a website. In the case of Microsoft and Oracle, their content management taxonomies, their approaches to organizing the various segments of content, and the roles-based approach to navigation depending on the role of purchasers all point to exceptional depth of knowledge in what users want in terms of navigational design and logic flow. The worst sites of Cincom.com and freemaps.com on the other hand show that a deliberate assumption has been made that all users will interact at a comparable level with the website, and therefore there is no need to have a workflow-based logic applied to the knowledge itself. This is a major limitation of any website, and if this were a weighted analysis, navigation design and assessment of logic would have the highest percentage of points associated with it.
The highest performing website on this dimension have an intuitively easy navigational structure, advanced search functionality, multiple views of the site map, logical menu systems, and a series of breadcrumbs to specifically show the navigational elements of the site. The following table shows how navigational design can either be a best or worst practice for any website. Many organizations actively measure this attribute through the use of social science-based research, including actively monitoring users' perceptions of the functionality of websites' navigational ease of difficulty.
Website
Navigation Design/Assessment of Logic
Good Sites
Microsoft.com
Microsoft has in 2007 moved to a pop-up navigational interface as is shown below, which brings graphical icons for each Windows products when the Products and Related Technologies Section is selected in the website. Notice that the layering of the navigation makes it intuitively obvious where the user is in the context of the website. Microsoft also has a breadcrumbs-driven interface that includes the navigational path across the top of the screen as well. Navigational design and logic also include the ability to quickly get to support and service information over new product information - both workflows are optimized.
Oracle.com
In the figure below notice that Oracle is providing both a purely product-driven taxonomy for the user to traverse in looking for information on the one hand and also offering a very process-centric approach to organizing the information in the left column in the other.
The Evaluate, Implement, Use workflow is a case in point, and is also evidence that their WCM system...
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