¶ … Jamie Warner takes the position that while politicians use branding techniques they learned in the commercial marketplace -- to basically drown out viewpoints that aren't their own -- some scholars insist that diverse, rational points-of-view should be allowed to be heard. One of the key arguments in this article is that the dynamics that democracy depend on (an open dialogue on important issues and concerns) seem to be of little concern to "political elites and their consultants" (Warner, 2007). Moreover, those elite politicians that Warner refers to prefer to use the power of the media and their propaganda to "crowd out" other voices so their own political agenda can dominate the airwaves.
Among the pivotal points that Warner makes is that in response to the political branding techniques used by "elite politicians," there is now a push-back against that rhetoric and propaganda called "culture jamming" (Warner, 18). Among the tactics used by culture jammers is the use of "rhetorical sabotage," which is turning the loud, brassy messages of the political elite -- and conservative pundits like Rush Limbaugh and Sean Hannity -- back on themselves, Warner explains (19). Mentioned as a prominent figure in culture jamming is Jon Stewart, whose program, "The Daily Show," is essentially a parody of political events, of politically motivated news sources like Fox News, and a sharply-honed parody of the voices of conservative politicians whose sometimes lunatic, far right rhetoric should be called into question by any fair-minded, democracy-loving American citizen.
From this main point Warner goes into a discussion of branding, and why politicians and consumer marketers use branding strategies. He...
Political Campaigns: Incumbents and Fundraising 1 When conducting a political campaign race, early money is an advantage because it helps to increase visibility and spread the message; however, it is by no means the greatest factor in a campaign’s ability to gain traction. The greatest factor will always be the message. In the 2012 presidential race, Ron Paul gained a great deal of traction with supporters. In the 2016 race, Bernie Sanders
Branding and Communication There has been significant criticism leveled against the branding practices of companies, and most particularly those of multinationals, which have been raised. Drawing on the academic literature this work will identify the primary arguments used in these critiques and will critically examine those arguments and discuss their implications for branding in the age of globalization. This study will further answer the question of how branding has changed under
They are only trying to justify their actions; they are handing excuses, telling the events as they happened. And in the end maybe these characters do find an excuse, the one that they are both human, bound to fail and to be influenced, sharing the same planet and dealing with the same kind of people. The two personages enjoyed having power and realized in the end that having power
Cass Sustein's Politics By Other Means, which was published in New Republic in 2002; Mark Green's The Evil of Access, which was published in The Nation in 2002; Bill Moyers' Journalism and Democracy, which was published in The Nation in 2001; Anthony King's Running Scared, which was published in Atlantic Monthly in 1997; and, Peter Ford's Why Do They Hate Us?, which was published in the Christian Science Monitor in
Dollarocracy Nichols and McChesney (2013) write about election spending and the negative effect that it has on democracy and governance in America in their book Dollarocracy: How the money-and-election complex is destroying America.. They have divided the book into central themes, including the concept of privilege, spending by the very wealthy, advertising and the role of the media in the election machine, finally arriving at some suggestions for reform to restore
The corporation or seller could benefit by developing marketing strategies prior to consumer reviews being available online. Seller Response to Novice and Expert Consumers Before allowing consumers to post product reviews on a corporations or sellers website, the seller should consider the size of the segments of expert consumers and novice consumers. For example, the seller may benefit from selling certain products if a significant number of expert consumers exist, especially
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