Finally, the third most common stimulus for trips abroad was that of visiting family and friends. In 2002, the rate of these trips was of 28%, but by 2004 it had declined to 22%.
Another trend obvious in the past recent years is that of Polish tourists visiting destinations considered untraditional so far. This is generally the result of intensified marketing efforts and the most relevant example in this sense is the still growing number of Polish individuals traveling to the African countries, namely Kenya. Also, the results are due to a long historical relationship between Poland and Kenya, basically the fact that Poland has offered scholarships to the Kenyan students and that they have also helped defend the British territories in Kenya against Germany, during WWII. "Mr. Reshadi Noor, the honorary consul of the Republic of Poland in Mombassa, said no Polish tourists visited Kenya before the collapse of communism but the trend had now been reversed, with more than 100 visitors coming to Mombassa every week" (Polonia Global Fund, 2002).
The increasing trend in trips is, amongst other things, due to the liberalization of markets, the opening of boundaries, and the improvements in infrastructure. Poland has commenced its efforts to improving its roadway connections to the countries in the European Union, but a positive result will be delayed by the complexity of the work and the resources it requires. In terms of railways however, the country has undergone major improvements and is dedicated to continuing this path. A most relevant example in this sense is given by the increasing number of trips to Germany. This can be explained by the fact that tourists now find it easier to get from Warszawa (Poland's capital) to Berlin. "The number of air, rail and sea connections with abroad has gone up. Warszawa - Berlin travel abroad a comfortable train takes six hours, and like other connections, it will be even shorter in a few years time" (Service de la Promotion du Commerce et des Investissements).
An interesting feature to observe is that the Polish tourism agencies have made increased efforts to attract the population and offer them tourist packages for both domestic and international traveling. A study conducted on these promotions retrieved the following findings:
the Polish consumer is more opened to communications with the tourist agents than it was initially believed; the agents are however unprepared and insufficiently trained to develop and sustain such communications the agents are primarily focused on increasing their sales, rather than supporting domestic and international trips of Polish individuals the promotions are aimed to achieve a one time sale and fail to turn the one time consumer into a loyal client the promotional activities of the tourism agencies were generalist and failed to address the needs and requirements of the individual consumers market research was not conducted and the individuals had no say in the formation of the traveling packages agencies have limited access and knowledge on how to use marketing tools and techniques to attract customers the promotions were not coordinated, integrated and they were often even illogical the agencies rarely have the ability to keep the promises they make during promotional sales (Thomas and Augustyn, 2006)
Based on the analyses and research conducted, it has been revealed that the Polish tourists to both domestic and international locations are interested in the following tourist packages: sightseeing, pilgrimage, music, cultural, eco and incentive package tours (Thomas and Augustyn, 2006).
Melanie Smith and Mike Robinson (2006) observe that cultural traveling is most common among youth and the Polish population over the age of 40. The income and occupation of the visitors does not impact the locations Poles visit when on vacation. The motivations of the Polish tourists to both domestic and global locations have been comparatively analyzed in 1997 and 2001 and the findings are revealed in the table below:
Source: Smith and Robinson
In terms of the amounts of money Polish individuals...
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