The delay in issuing the recall order illustrates questionable ethics with respect to decision-making. While the extra two weeks allowed Purina to capture additional sales at a time when competitors were announcing recalls, it also put more pets at risk. The stakeholder analysis that appears to have been conducted put the shareholders as the highest stakeholder. Purina management evidently viewed the health of its end consumers (the pets) as less important.
To improve the decision-making process, Purina should place additional emphasis on other stakeholders, in particular the end users and the people that purchase Purina products for them. In the long run, the pet food scandal has had limited impact on Purina sales, in particular because the fault was found to be based in China.
With respect to communication standards, Purina needs to be more up-front and proactive in dealing with such scandals. The company looked like a laggard with respect to this issue, and if it had not been for the fact that dozens of pet food brands were affected, this incident would have left a stain on the firm's reputation. In future incidents, Purina may not be so fortunate as to have a Chinese...
Of course, the 2007 pet food scandal is also a result of this same lack of regulation and inspection in China. Pet food manufactured here in the United States and in Canada contained melamine, an ingredient used in the manufacture of plastic dinnerware, but also a key ingredient in many fertilizers. It sickened thousands of dogs and cats, and hundreds died as a result of eating the tainted pet
12). Six weeks after that public relations disaster for RC2 Toys, other toy company, Fisher-Price, was obliged to recall "nearly 1 million of its most popular character toys, also because of lead paint," Field continues. Not long after those embarrassing recalls, Mattel and Fisher-Price announced "three more recalls from China" (Field, 12). When an adult item is recalled, it doesn't make as big a negative splash as when items for
Governments in these developing countries also may have issues with foreign companies expanding within their borders. Lastly, establishing local suppliers, and the infrastructure required for these suppliers, may be a challenge, especially for those they develop from the ground up. Strategic Posture: Nestle's mission statement is simple. "Good Food, Good Life'. That mission is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage
Introduction The United Nations (UN) was established in October 1945 in the immediate aftermath of World War II with the overarching mission to prevent future international conflicts. To this end, the UN Department of Peacekeeping Operations was formed just 3 years later in response to the emerging conflict between India and Pakistan. Since that time – and to their credit -- UN peacekeepers operating under the auspices of the UN Department
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now