These trends are shaping the way Americans live, work, produce, and consume. Such a dynamic society gives Sears the opportunity to be a trendsetter in its various product categories. Sears currently faces many threats from many different retail chains like Wal-Mart and Target. These stores are beginning to offer customers a single store to fill all their shopping needs. Like Sears, such stores offer many of the same products at competitive prices, plus the consumer has the ability to conduct other shopping as well. Similarly, Lowes and Home Depot have been consistently garnering a large portions of Sears' appliance sales. Sears is able to influence how it does business with its partner vendors through environmental sustainable practices of recycling and offering products and services that promote environmental health for customer and employees. Sears' strategy is embedded in its progressive focus and commitment to diversity. The creation of the five pillars of diversity is an equal part of the company's culture to include: creating lasting relationships with customers by empowering them to manage their lives, attaining best in class productivity and efficiency, building brands, and reinventing the company continuously through technology and innovation.
Technological Aspects
Technological factors for Sears have a revolutionary affect on business processes. Embracing the Internet has helped with business productivity and efficiency: processing transactions, protecting customer information, summarizing shopping experience, and managing inventory & suppliers, and human resources. Chiefly, the Internet allows communication with consumers who prefer to shop virtually. Technological advancements require continuous innovation, not only for business operations, but also for the consumer experience. Systems are a double-edged sword. Its reliance and dependence on computer systems places Sears in a vulnerable position, in which patronage could be jeopardized should systems experience suboptimal performance. However, as Sears' technology expanded, its global reach expanded, as well. Hence, the...
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