These trends are shaping the way Americans live, work, produce, and consume. Such a dynamic society gives Sears the opportunity to be a trendsetter in its various product categories. Sears currently faces many threats from many different retail chains like Wal-Mart and Target. These stores are beginning to offer customers a single store to fill all their shopping needs. Like Sears, such stores offer many of the same products at competitive prices, plus the consumer has the ability to conduct other shopping as well. Similarly, Lowes and Home Depot have been consistently garnering a large portions of Sears' appliance sales. Sears is able to influence how it does business with its partner vendors through environmental sustainable practices of recycling and offering products and services that promote environmental health for customer and employees. Sears' strategy is embedded in its progressive focus and commitment to diversity. The creation of the five pillars of diversity is an equal part of the company's culture to include: creating lasting relationships with customers by empowering them to manage their lives, attaining best in class productivity and efficiency, building brands, and reinventing the company continuously through technology and innovation.
Technological Aspects
Technological factors for Sears have a revolutionary affect on business processes. Embracing the Internet has helped with business productivity and efficiency: processing transactions, protecting customer information, summarizing shopping experience, and managing inventory & suppliers, and human resources. Chiefly, the Internet allows communication with consumers who prefer to shop virtually. Technological advancements require continuous innovation, not only for business operations, but also for the consumer experience. Systems are a double-edged sword. Its reliance and dependence on computer systems places Sears in a vulnerable position, in which patronage could be jeopardized should systems experience suboptimal performance. However, as Sears' technology expanded, its global reach expanded, as well. Hence, the...
Ben & Jerry's: A Strategic marketing plan Ben & Jerry's the international leader in handcrafted ice cream with a social conscious is analyzed in this strategic marketing report. Developed on an integrated public-private business prospectus, the Company set the tone for trailblazing product and brand identity configurations with an ethic of social responsibility and global sustainability long before it was customary. Although now subsidiary to the products and services giant, Unilever, Ltd.
He needs to be responsible, capable and trained on how to meet the goals of the Australian firm within the conditions imposed by the Indian society, community, economy and politics. 6. Conclusions The forces of globalization have created a context in which economic agents are able to transcend boundaries and benefit from the comparative advantages of other regions. Traditionally, the number one benefit sought is cheap labor force, but economic agents
Marketing strategy Overall Marketing Strategy The group's marketing strategy is focused on raising awareness on social issues concerning today's society and taking a stance of the real world, rather than encourage costumers to buy its products. Competition Considering the large product diversification characterizing Benetton's portfolio, it is very difficult to define the manufacturer's main competitors, as it's difficult to define it's industry. Thus, according to Hoovers.com (Accessed January 2009), the company's top 3 competitors
Borderless Society A history of a typical American meal When a typical consumer purchases a rib-eye steak for dinner, he or she will pay far less than his or her grandfather did for the same cut of meat. This is because of the efficiencies generated by the commercial meat industry. While the cow will begin its life in a manner similar to that of cows of the past -- by the
Rampell, C.R. And Saltmarsh, M. (2009, September 2). A reluctance to retire means fewer openings. The New York Times. From the earliest years of the program, Social Security has been a three-legged stool steadied by a precarious balance of retirement savings, social insurance, and transfer programs. Economists have recognized for decades that the economic well-being of an aging American society has been undermined by a "perfect storm" brought about by the
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