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Personally Asked To Participate In A Survey: Term Paper

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¶ … Personally Asked to Participate in a Survey: Thoughts and reflections

There are few things more irritating than hearing the phone ring during dinnertime and being asked to participate in a survey. Quite often, these calls come from anonymously-named marketing companies. The speaker on the other side of the phone garbles my name and speaks in a stilted and scripted manner. Immediately, I ask myself: 'why should I volunteer my valuable time and personal data just to improve the marketing resources of this company of which I have never heard?' Usually I just hang up and ask for my name to be removed from the list of persons willing to participate in surveys.

I seldom agree to participate in surveys unless I am asked to do so in exchange for receiving a desirable coupon from a manufacturer. Sometimes, when I make a purchase there is a link...

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To me, this seems like a fair exchange for my information in exchange for a desirable incentive. However, the online format has other additional advantages for the consumer. First of all, I am able to complete the survey when it is convenient for me -- at my computer desk, when I am working, versus when I am about to have dinner. Second of all, I know the company with whom I am interacting, in contrast to an anonymous person who calls me at home. If I know the company, I also feel slightly more secure that my data will not be used for improper purposes. And sometimes I genuinely wish to offer my opinion about the experience because I want to help make the company serve its customers better.
The other occasion during…

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