Self-Marketing Plan

Executive Summary

This self-marketing plan is a demonstration of marketing concepts as applied to creating employment opportunities for myself in the field of MIS. It begins with an environmental scan and SWOT analysis, with a self-analysis (talents and goals) offered in place of a traditional product analysis. Included in this section are a career market analysis and competitive analysis, which identifies the nature of the career that I will be pursuing and the skills and qualities needed to obtain a position in the MIS field.

My self-marketing objectives follow, with a focus on short-term and long-term objectives, which include graduation plans as well as personal and professional development plans. A target market section is next, with an emphasis on market segmentation and a target market strategy that will help me identify the right job and career for myself and pursue it.

The plan then proceeds with an overview of my marketing strategy, which identifies my product, price, distribution and promotion strategies. Included in my promotion strategies are a public relation strategy, a sales promotion strategy, an advertising strategy, and a personal selling strategy. The plan concludes with an evaluation and control systems strategy that focuses on using feedback and reflection to monitor my progress at achieving my objectives.

The Appendix to this plan contains four parts: a list of ten firms with which I might like to work (names, addresses and contact information); a cover letter; a resume; and a follow-up letter.

Table of Contents

Environmental Scan and SWOT Analysis 4

Product Analysis (Self Analysis) 4

Career Market Analysis 4

Competitive Analysis 4

Environmental Scan 5

SWOT 5

Strengths 5

Weaknesses 5

Opportunities 5

Threats 5

Self-Marketing Objectives 6

Short-Term Career Objectives 6

Long-Term Career Objectives 6

Target Market 6

Market Segmentation 6

Target Market Strategy 7

Positioning Strategy 7

Marketing Strategy 7

Product Strategy 7

Price Strategy 8

Distribution Strategy 8

Promotion Strategy 8

Public Relations Strategy 8

Sales Promotion Strategy 8

Advertising Strategy 9

Personal Selling Strategy 9

Evaluation and Control System 9

Appendix 11

Targeted Employers 11

Cover Letter 12

Resume 12

Follow-up Letter 13

References 14

Environmental Scan and SWOT Analysis

Product Analysis (Self Analysis)

My talents include the ability to think critically by identifying problems, gathering information from multiple sources, and parsing out the most relevant information to make the right decision. I am interested in learning, developing myself both personally and professionally through exercise and meditation. I bring value by way of my ability and desire to organize, plan, coordinate and direct activities.

My goals to enhance my strengths are to continue to focus on my education so as to graduate at the top of my class. To minimize my weaknesses, I aim to set a schedule of duties for myself that I adhere to consistently and regularly without fail in a timely manner.

Career Market Analysis

MIS analysts improve the flow of information within an organization through technology. The requirements for this position include the ability to design, develop and manage MIS infrastructure; analyze and process large-scale information; generate business reports; manage data evaluation; and identify risks and opportunities related to IS infrastructure. A relevant entry-level position would be a data conversion analyst at Reynolds and Reynolds; this position requires a Bachelors in MIS and involves converting customer data from competitive databases to Reynolds databases.

Competitive Analysis

MIS is a very competitive field. The ideal candidate has numerous certifications and expertise. Obtaining more certifications and becoming a subject-matter expert will improve my competitiveness in this market.

Environmental Scan

External factors that can pose as opportunities or threats include the state of economy and my status of military career. Technological factors include new software that is always coming online; social forces might include whether people are still working remotely due to COVID concerns, which could provide an opportunity to work for a company from anywhere in the world.

SWOT

Strengths

1. Committed, loyal and a dedicated hard worker

2. Self-motivated

3. Responsible and personally accountable

Weaknesses

1. Tendency to procrastinate

2. Lack of experience in the field in which I am studying

3. Prone to over-thinking a situation

Opportunities

1. Military experience / Veteran

2. Education

3. Increased need for talent in the MIS field

Threats

1. Not using my degree and not gaining any experience within field due to current career

2. Younger and more skiled competition

3. Semi-broad field that will have barriers for entry

Self-Marketing Objectives

My aim is to take part in workshops, so as to increase my MIS skills, and to volunteer for projects with various companies. Pursuit of a co-op is always an option.

Short-Term Career Objectives

My immediate objectives are to obtain my Bachelors degree in Management Information Systems at Norfolk State University. After graduation I want to continue to increase my skills and knowledge in this field by pursuing further credentials and a Graduate degree. I am currently an active-duty service member. I may re-enlist...

Ernst & Young

221 E 4th St #2900

Cincinnati, OH 45202

(513) 612-1400

GE

1 Neumann Way

Cincinnati, OH 45215

(513) 243-2000

IBM

4600 McAuley Pl

Cincinnati, OH 45242

(800) 426-4968

PwC

201 E 5th St Suite 2300

Cincinnati, OH 45202

(513) 723-4700

The Hartford

128 Meridian St, Ingalls

IN 46048

(317) 642-3287

UnitedHealth Group

9050 Centre Pointe Dr

West Chester Township, OH 45069

(513) 603-6200

Cover Letter

Dear XX,

Please accept my resume for consideration for the MIS position available for which I am applying. Accenture is a widely regarded company and is spoken of highly amongst my peers in the field, and I am excited for this opportunity to present myself as a candidate for the job.

My background in the military has prepared me mentally and physically to be a leader, and I relish the opportunity to bring my years of experience in the Navy to your organization as an MIS analyst. I am proud of all my accomplishments in the Navy but more so of my accomplishments at Norfolk State University, where I obtained my Bachelors in MIS.

I have obtained a great deal of knowledge in the field through workshops and networking and look forward to communicating with you more about what I can offer the organization to help both it and myself achieve our mutual aims.

Resume

OBJECTIVE To obtain an MIS position.

EXPERIENCE Service member Navy, active duty

TECHNICAL SKILLS

Computer programming, systems analysis, social media, IT business strategy, IT governance, data science, web analytics, digital forensics

QUALIFICATIONS

Exceptional at analyzing, troubleshooting and advising on IT (processes, procedures, risk management).

Always maintain a positive demeanor.

Resilient in the face of adversity; adaptive and fluid in leadership; energetic, passionate and committed to every task.

Confident and approachable.

BACKGROUND

Graduate of Norfolk State University, MIS degree

Navy service member

Follow-up Letter

Dear XX,

Thank you for the opportunity to interview for the MIS position. It was a pleasure to meet you, the hiring staff, and the management team. I want to express my appreciation for your time and reaffirm my interest in working with Accenture.

Since obtaining my MIS degree from Norfolk State University, I have been attentive to the field and the demands within the industry. I would like to reiterate my commitment to growing and developing myself as a professional in this field. This year I have taken part in three workshops that aimed at identifying and improving the skills required for advancement.

I look forward to hearing from you and remain open…