Personal Marketing Plan The microbrewery business is booming in America, and my skills as a brewer will enhance the quality of both the beer and the business of brewing. Combining adept marketing skills with a being a third-generation brewer, I have a unique personal portfolio. Breweries in the United States will be proud to have me on board, as I will help them reach and also expand their target market.

To promote my services as both brewer and brewery business consultant, I have been using the tools of social networking. Befriending brewery websites has allowed me to keep abreast of industry trends, including new brewery openings and expansions. Moreover, I am thoroughly networked within the beer community. Attending local, national, and international beer tasting events has been a boon for my presence in the industry. I shall continue to network, which is the best way to achieve recognition and success in this growing but still competitive industry. Because I am passionate about my work, my salary as a brewer need only reflect industry standards. However, when my brewing expertise is combined with my business acumen, my salary should be commensurate. I expect to start working for around $50,000 per year.

Situation Analysis

Customers, or potential employers, include small to mid-sized microbreweries around the country including Dogfish Head, Stone, Allagash, Ommegang, New Belgium, and Rogue. The breweries in question have several positions open to public application. For example, Stone Brewing in Escondido is currently calling on brewers to apply for work ("Jobs at Stone Brewing Company" 2011). The Flying Dog Brewery is also hiring new personnel ranging from family or children to tie me down. Speaking both English and Spanish makes me an outstanding candidate, and my resume will certainly stand out among competitors. Competitors include recent graduates of the Siebel Institute, which teaches the business of brewing as well as the art and science of brewing. Some of my competitors will…