Verified Document

Personal Marketing Plan Term Paper

Marketing Plan This report is a summary of my self-marketing objectives that I will use to obtain a position within the next year as an Administrative Manager in the UMDNJ University Hospital system. By utilizing tools such as my creating a marketing plan, an industry analysis and a self SWOT analysis plus other self-evaluation methodologies, I feel it is a very good chance that I will prepare myself to meet my short-term objective of obtaining a management position. I may need more hands on experience but my new found understanding of both management and the healthcare industry will make mea a good fit for the organization and them a good fit for me. As demonstrated throughout the class, however, a product that is not properly marketed will never sell. My objective is to apply the marketing theories that I have learned to my own job search. There are many ways to creatively and affordably promote myself. By putting myself in the position of a new business or new product, I will utilize the most advantageous features of a marketing approach to promote the best product on the planet -- me.

Goals Summary

My short-term goal in life is to first complete school and then to acquire a position of an Administrative Manager in the UMDNJ University Hospital system. The United States healthcare system includes many entities like health plans, physicians, hospitals, clinics, consumers, and public health programs. I love working with these professional individuals in this industry. The industry is an ideal one for me to work in so that will make me more than capable of meeting any physical or social demands for the job. The healthcare industry as a work environment also presents the daily challenges I can apply my acquired managerial skills to. Having a job that pushes me to excel will make it a pleasure to go to work each day. I think this is a very obtainable short-term goal.

Situation Analysis Position

The position of an Administrative Manager in the UMDNJ University Hospital system entails three specific areas that I should pay close attention to. The first is the hospital as an employer and the overall work environment the facilities offer like the office, the commute and the safety...

The second is the job from a human resource perspective which includes benefits, pay and scheduling. The third aspect is the managerial requirements of the job.
The hospital is a first class facility that is well renowned in our area. The system is considered one of New Jersey's premier academic medical centers. The hospital system offers a full range of the high quality healthcare. From my conversations with current employees, the hospital is a great place to work and the added advantage of hospital coverage for employees lets me know that I would greatly appreciate working there and the facility would appreciate my dedicated work ethic.

The facilities are close to my home and in case of either car troubles or inclement weather I have a back the very reliable NJ Transit system already servicing the location to and from my home. As far as safety, nothing is guaranteed but at least the job entails only daylight working hours and that in and of itself will reduce the majority of any risk factors.

The human resource aspects are all in favor of my working in the UMDNJ University Hospital system. The pay would almost double my existing salary and the medical benefits would be much better than what I have today. In summary, the facility, work environment and benefits all are conducive to me perusing the job

As a manager I may need to gain more hands on experience but I have a history in the industry having done medical billing and other administrative services such as customer care. My educational background will be an advantage so I will need to continue to expand my managerial courses and experiences.

Industry

The current healthcare nursing shortages have been concerns for the healthcare industry. Studies show that staff turnover and replacement recruiting are big problems. With so many recruitment and retention concerns the healthcare industry management has been making a concerted effort to do everything in their power to maintain existing employee's morale and motivation.

I am sure that for nurses and specialized technicians there may be more that can be done to make the healthcare industry a pleasant working environment, but from an…

Cite this Document:
Copy Bibliography Citation

Related Documents

Personal Marketing Plan
Words: 1150 Length: 3 Document Type: Term Paper

Personal Marketing Plan Current Marketing Situation: I am graduating school and entering the workforce. My previous work experience is somewhat limited, mainly to retail work, but I have a solid education from a great school. I have a degree in marketing and this has prepared me for a career in marketing, advertising or possibly sales management. My present job is inadequate for my new education level. I like the people I

Personal Marketing Plan the Microbrewery Business Is
Words: 1203 Length: 4 Document Type: Essay

Personal Marketing Plan The microbrewery business is booming in America, and my skills as a brewer will enhance the quality of both the beer and the business of brewing. Combining adept marketing skills with a being a third-generation brewer, I have a unique personal portfolio. Breweries in the United States will be proud to have me on board, as I will help them reach and also expand their target market. To promote

Marketing Plan on Any Product
Words: 3332 Length: 12 Document Type: Marketing Plan

Marketing Plan for Coca-Cola Marketing Plan for Coca Cola Coca-Cola, the most valuable brand in the beverage industry has the largest customer base, the strongest brand image, and a huge supply chain and distribution network all over the world. The Coca-Cola Company formulates effective marketing strategies to present its Coca-Cola drink to its most potential target consumers in the local and international markets. Coca-Cola is widely available in more than 200 countries

Marketing Plan the Potential Audiences
Words: 5054 Length: 18 Document Type: Marketing Plan

There is also the potential to expand the product line beyond the initial Tablet PC to support more advanced and customized configurations through the build-to-order strategy. There is also a very significant upside potential with accessories as well, which could become very high margin in the future. Finally there are significant threats from Apple and others who also are seeking to create a dominant market position for themselves in

Marketing Plan for a Series
Words: 2723 Length: 9 Document Type: Marketing Plan

Safety of participants; 2. Welfare of participants; and, 3. Quality of course offerings. Critical Issues The critical issue facing this enterprise is the need to provide a rigorous and challenging survival course while ensuring that its features are safe and that all participants will be able to complete the training with support and will find the experience empowering, exciting, satisfying and even fun. Marketing Strategy Mission The mission of the survival course instructions provided by the

Marketing Plan for MNC -
Words: 3535 Length: 10 Document Type: Marketing Plan

In order to be known into the market place and as a new entrant, the company will provide its target market with an affordable cost while providing them a high quality products and services. The company will be given the customer and client a price that is lesser than its competitors so that the consumer will be enhanced to buy and patronize the Global Smart Card. Each card is

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now