Marketing Plan
This report is a summary of my self-marketing objectives that I will use to obtain a position within the next year as an Administrative Manager in the UMDNJ University Hospital system. By utilizing tools such as my creating a marketing plan, an industry analysis and a self SWOT analysis plus other self-evaluation methodologies, I feel it is a very good chance that I will prepare myself to meet my short-term objective of obtaining a management position. I may need more hands on experience but my new found understanding of both management and the healthcare industry will make mea a good fit for the organization and them a good fit for me. As demonstrated throughout the class, however, a product that is not properly marketed will never sell. My objective is to apply the marketing theories that I have learned to my own job search. There are many ways to creatively and affordably promote myself. By putting myself in the position of a new business or new product, I will utilize the most advantageous features of a marketing approach to promote the best product on the planet -- me.
Goals Summary
My short-term goal in life is to first complete school and then to acquire a position of an Administrative Manager in the UMDNJ University Hospital system. The United States healthcare system includes many entities like health plans, physicians, hospitals, clinics, consumers, and public health programs. I love working with these professional individuals in this industry. The industry is an ideal one for me to work in so that will make me more than capable of meeting any physical or social demands for the job. The healthcare industry as a work environment also presents the daily challenges I can apply my acquired managerial skills to. Having a job that pushes me to excel will make it a pleasure to go to work each day. I think this is a very obtainable short-term goal.
Situation Analysis Position
The position of an Administrative Manager in the UMDNJ University Hospital system entails three specific areas that I should pay close attention to. The first is the hospital as an employer and the overall work environment the facilities offer like the office, the commute and the safety...
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