Cisco vs. Intel
The two companies, Intel and Cisco, are both tech giants that focus on hardware. Both of these companies found that, at a certain point, they wanted to shift their marketing to more of a B2C focus, away from their B2B roots. Both companies had become quite large as suppliers of goods on which the Internet economy was built. Cisco specialized in routers and switches, whereas Intel made the chips that powered computers. But both companies had little brand recognition among consumers, and both realized that this could become a problem, because if they remained anonymous they would be more susceptible to competitors entering their respective markets, than if they had brand names that could ensure a baseline level of demand.
Thus, both companies at different points made shifts in their marketing to focus on building their brands among consumers. Cisco took the approach of highlighting the connectivity angle, showing consumers that Cisco's products were integral to a lifestyle of high connectivity. Thus, consumers through this messaging would start to appreciate the role that Cisco played in making their lives better. The strategy would not only promote the purchase of more Cisco goods, but would aid the company is solidifying its position as a supplier of these hardware devices. One of the biggest elements in this messaging shift was the need to relate...
Dell The personal computer industry in 1998 was attractive. Using Porter's five forces analysis, the reasons for this attractiveness can be determined (QuickMBA, 2010). Most computer makers have a moderate amount of bargaining power over suppliers. The handful of major computer makers have high volume and the inputs are not sufficiently differentiated, both factors that give some power to the computer maker. There are also low switching costs within the industry.
Personal Statement During my 4-year period as a college student, I studied Marketing and in my second year, I decided to discontinue the course in favor of Information Systems. The information industry is becoming more prominent in the running of most businesses and corporations and is becoming the source of solutions to most information management issues. In this regard, a personal computer is necessary for business as well as domestic usage
To some users of personal computers, who state, never trust a computer that you cannot lift; the IBM has been viewed, more often than not, as an enemy, and according to Byte, the computer magazine, this was because of the fact that the IBM company rose to fame mainly on the basis of its mainframe computers, that were large and forbidding, and overwhelmingly bulky. This was probably why, when
Ultimately, the it industry is already a constant presence within the lives of the modern day individual and it is expected to become even more preponderant in the years to come. The advertising organization as such does not afford not to penetrate the industry. If the company continually declines opportunities to advertise in the Information Technology and Communications industry, it would soon come to operate in a niche sector
In each of the four Ps, Hewlett Packard does not do a fantastic job of differentiating its product. The product may be superior to that of some competitors, but the price does not convey that. In addition, the distribution is mainstream through the same channels most of its competitors use. The promotions lack a distinct look and feel as well, with the messages not varying much from those of HP's
The direct selling strategy will be a website that will include a product configuration application. A distribution partner portal will also be created which gives distributors and dealers the ability to customize the Liberta Ultralight in quantity for their customers as well. The use of channel strategies to actively promote the use of mass customization as a product differentiator will also be accomplished through intensive dealer and channel training
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