Teaching and Learning Within the Management Process
One of the most recognized truths about today's world is that the individual never stops learning. After school and tertiary study, the workplace holds many opportunities for new training and learning. This is particularly so when it comes to complicated work environments, such as finance and banking. For this reason, training forms an important element of ensuring work quality and excellence in customer service. At American Express, both quality of work and customer service form an important part of ensuring that the company's goals and mission statement are met.
Leadership and Team Building
The business world today looks much different from past paradigms, in which managers and leaders tended to focus on control and offering a certain direction to their subordinates. Indeed, today's leaders consider themselves to be more part of the team than being its director as such (Chapter 2, n.d.). Today, the aim is for managers and leaders to extract as much as possible from the intellectual capital within an organization in order to achieve the goals set by that organization. Hence, it is important to handle employees in a way that would make them aware of the defined goals of the company, motivating the employees, and monitoring the performance and outcomes that result from this (Chapter 2, n.d.).
This is also the case in the customer service training offered by American Express. The company provides its employees with thorough training in all the components of their work, including the technical aspects and customer relationships. In this way, employees are equipped with all the skills they need to handle the work that would achieve the goals in terms of profit and customer service.
Employee management at the company therefore occurs by means of what Berkeley refers to as "planning, checking-in, and reviewing." The planning process involves investigating expectations and objectives. At American Express, this is done by discussing and articulating the mission and goals of the company, managers have identified the training needs within the company. These needs have been identified in the areas of "soft skills" and technical skills.
After the training process, the company is now in the position to "check in," which means monitoring employees' performance as a result of the training process. Finally, reviewing is used to identify any further training needs in order to fill any gaps regarding the company's goals and objectives.
The learning theories involved in these efforts include Allen Newell's General Problem Solver (Learning-Theories, 2015) and the Social Learning Theory (Cooper, 2013). For the former, the main focus is on imitation. Employees learn by observing others. This is particularly relevant to learning to work with computer systems. Employees are shown the technical side of their work by training professionals. By observing and imitating this, employees are able to learn how to work with the system. In terms of the latter, employees are taught to solve problems by means of critical thinking. For a company such as American Express, this is a particularly important component of their work with customers. The nature of working with people is such that many unforeseen problems my crop up. This means that those working with such problems must develop their critical problems solving skills in order to serve customers to the best of their ability and according to the company's mission and goals. Furthermore, this also creates a platform for word of mouth advertising, in which customers provide favorable reviews that would result in American Express becoming a favored company among others of its kind.
Leadership Development
The leadership development shows a focus on critically investigating different methods of training in order to identify the best one. The investigation focused on comparing the very traditional paradigm of learning, via the instructor-student paradigm; the very new paradigm, where online, self-directed learning was the focus of attention; and a combination between the two.
Like the leadership paradigm, traditional classroom setups have been the accepted teaching method for decades. Children were considered to be receptacles of knowledge, where the teacher has been regarded as a type of all-knowing entity. The same has been true for training in the work context. Later paradigms have done away with this traditional form of learning in favor of more interactive learning paradigms and ultimately self-directed learning (Cooper, 2013).
By comparing the results of the one extreme (classroom, lecturer-focused learning) with the other (self-directed, online learning with little or no intervention from an instructor), the company is able to determine the most effective of the two extremes.
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