One of them is that of not interfering. The remaining three are succinctly presented below:
Increase the number of vendors in the already existent markets
Pro
The 350 dealers currently selling Peak Garage doors are likely unable to support the growth goal established for 2004 even when considering the 2.4% increase foreseen for the overall industry
The strategy stands increased chances of retrieving fruitful results on the long-term
Con
They would be independent dealers and their chances of success would be reduced even more so when 70% of corporate revenues are generated by the 50 exclusive dealers
High implementation costs of an estimated $80,000 per annum
Franchising Contracts
Pro
Reduced risks as these would be shared with the dealers
Increased interest from vendors and better motivation to sell the Peak Garage Door products
Con
The 27 dealers in favor of franchising requested that the company not collaborate with other vendors in the region
Expansion opportunities in the regions operated by franchise partners would be limited to inexistent
Reduction in existent dealers
Pro
70% of all sales are generated by the exclusive dealers
Costs would be reduced
Con diminished distribution channel would be incapable to support the growth projections for 2004
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