Partnership Proposal
Respected Sirs and Madams
We at EbonyLife TV are excited to offer you the valuable opportunity to partner with us on the production and launch of our second season of The Ojos in D' House, season 2. This a great chance for both the U.S. Embassy and African media to work together and collaborate on a product that serves to meet the needs of both Africans and Americans by doing credit to the each of the respective cultures, peoples, ideals, and values. Many Africans view America as a place where dreams come true, and through your assistance with Ojos in D' House, those dreams can continue to be made into a reality -- both for EbonyLife TV -- Africa's first Global Black Entertainment and Lifestyle Network for premium homegrown content -- and for the U.S. government which will be portrayed as a fair, balanced, democratic, and humane force for good through the show's content and message.
The Success of The Ojos in D' House
The success of The Ojos in D' House, season 1, is based on the show's universal appeal across cultures. It centers on the Ojo's -- a formerly lower middle class family in Nigeria -- who have moved up in the world and entered a new upper class neighborhood. The show has an I Love Lucy charm to it in that it follows the shenanigans of Elizabeth Ojo, a flamboyant mother and wife, who devotes most of her time and energy trying to convince her new neighbors that she is of the same social breeding and high class standing as they -- and just like Lucy, she constantly finds herself in all manner of awkward and embarrassing situations, out of which her loving family continuously bails her out.
The show thus presents the story of Elizabeth Ojo and her family as they attempt to cope with the chaos that Elizabeth unintentionally creates. Her down to earth husband Tafaa keeps the show grounded in the kind of working class values that appeal to universal audiences; her mischievous son Samuel represents the Bart Simpson in all of us; and her nerdy daughter Nichole is essentially a Nigerian Lisa, providing audiences with some much needed high brow antidotes to the often low brow situations effected by Elizabeth.
Some of the various embarrassing situations in which Elizabeth found herself in season one included ending up on the covers of a notorious tabloid following a disastrous makeover; living in a dysfunctional house renovated by an alcoholic, and becoming stuck in the bathroom of a popular celebrity. Episodes like these have endeared the show to audiences around the world.
Now it is time to take the show to the next level, and we would like your support.
Remembering how the U.S. Embassy supported us in the past through Culture Connects TV, EbonyLife TV makes bold to request a continuance of this support.
The concept for season two is to present America as a country where societal values, norms and traditions integrate to produce an environment that has essentially become the home for millions of immigrants, where equal opportunity is provided to all: it is a pro-American look at American culture and society via the experiences of outsiders -- namely the Ojos. This was exactly the formula that made the Culture Connects TV series a hit, and it is being revived for season two.
The Culture Connects TV series, of which the U.S. Embassy was such a valuable part, allowed a three-member TV crew to examine American tradition, culture, norms and values while doing a comparative analysis and documentation side by side with Africa's culture, norms, values and traditions. The series consisted of 13 episodes and showed why America is a model and ideal country that can be admired worldwide for its just governance, ability to empower women and youth, and its investment in people and the rule of law. One of the best parts of the series was the fact that it was able to reflect themes supportive of the U.S. Department of State Strategic Plan, most notably the plan's mission to "shape and sustain a peaceful, prosperous, just, and democratic world, and foster conditions for stability and progress for the benefit of the American people and people everywhere."
III. About EbonyLife TV
EbonyLife TV is devoted to Africa but connects to a wider, global audience by promoting a shared lifestyle of shared values. Launched in 2013, EbonyLife TV is a multi-platform broadcaster that reaches the all-important 18-34 demographic. By attracting local and internationals plaudits since its inception, EbonyLife TV has put African media in a leadership position, as it ranks as one of the most watched channels across Africa and promotes positive cultural aspects of Nigeria and the...
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