The salon should fit in with surrounding services. For example, a small shopping strip or mall with several types of businesses, such as a restaurant, an insurance office, a real estate office, an accountant, a doctor, dentist, or optical store, and a tanning salon would make an ideal location for a beauty shop (Constant-content.com).
If you are going to own your own shop, you need a business plan. Your plan should include short-term and long-term business goals; a financial assessment of how much the start-up costs will be and whether a business loan will be necessary; a detailed list of necessary equipment (including how much the equipment will cost); a plan for partnerships (if you intend to rent out salon booths), and a marketing/advertising strategy. For example, you might put ads in local papers and on placemats at local restaurants with a coupon offering a special deal for the first haircut. Local radio advertising aimed at people driving is another good bet (but more expensive). Many shops have their own websites now, too. It is best not to "put all your eggs in one basket," but spread your budgeted advertising money around for balanced coverage. That way, if you don't reach your targeted audience in one place, you may in another. KudosBoard on the internet offers consulting services it says will "accelerate the ability for your customers and business partners to refer your beauty salon business to others! They offer three packages: (1) Referral Accelerator, (2) Reputation Builder, and (3) Donation Motivator (Hair Salon Marketing web site).
Someone who wants to own their own salon also needs to find out the county, city, and state requirements for opening a beauty salon in their area. Even if you plan to open a shop in your own home, there are still regulations. You'll need to study the rules and become familiar with all of them right away. You'll need to get a business license immediately, before you open your doors, and look into what taxes and fees you'll be expected to pay.
It will pay to consult an accountant for...
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