International Business
The international company to be featured in this paper is Avon International. Avon is a cosmetics company located in about seventy-five countries in five geographical locations: Latin America, North America, Central, Eastern and Western Europe, Middle East and Africa, and Asia Pacific. In addition to cosmetics (fragrances, skin care, personal care and color cosmetics), Avon also produces fashion items (fashion jewelry, watches, apparel, footwear, accessories and children's products) and products for the home (gift and decorative products, house wares, entertainment and leisure products and nutritional produces) (Forbes, 2014).
Avon was founded in 1886 in the United States and has 36,700 employees; Avon has annual sales of around $9.98 billion and is ranked #70 in Forbes' list of "World's Most Powerful Brands" (Forbes, 2014).
The company is unique in that it doesn't generally sell its products in department stores or other retail venues. It hires women to go door-to-door and use direct sales methods so that when the product that a customer has ordered arrives, it is delivered by the sales woman, a smart way to establish a long-term sales relationship.
Avon says it is "committed to empowering women," and that two-thirds of the population that lives under the poverty line are women (www.avoncompany.com). Hence, when a woman in a third world country (or in a poverty area of an industrial nation) becomes a successful sales person she has a "lifeline" in earnings opportunities.
Question Two: There are so many countries in which Avon has a business...
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