Fashion Brand and Market Analysis
The first observation that needs to be made about Urban Outfitters is how well the design of the stores links to the concept and the target market for the company. Indeed, the target market is represented by youth up to 25 or 30 years old, from the cities (hence the name Urban Outfitters, also part of the brand and the excellent customer targeting). The characteristics of this category of potential customers are their informality, their preference for clothes that are out of the usual trend. They are maybe the "hipsters" of the 21st century. As a consequence, they are likely to shop in stores that have a design and an architecture that is just as informal.
This is the case with Urban Outfitters stores. The best way to describe these would be industrial design. There is not much attention to details such as closing the ceiling and, quite often, the pipes are visible. It is not only a method to keep costs low, but it is a design that matches the group of consumers that is most likely to purchase at Urban Outfitters stores.
The way the merchandise is arranged inside the store also reflects this concept. There doesn't seem to be a particular order in the way the products are showcased, emphasizing again the idea of freedom, both in terms of choice (of clothes in this...
Outsourcing Among the list of controversial issues relating to jobs and the economy in the United States, outsourcing is right up there near the top. Politicians frequently attack each other using the phrase, "sending our jobs overseas…" and many a politician has been stung by this accusation. Thesis: While there are clearly benefits to be realized by companies that engage in outsourcing, there are also difficulties, drawbacks, and unanticipated expenses associated
8 million in reduced utilities costs" (Young 56). Thus, Sun has reduced costs significantly, while keeping its workforce solidly on American soil. There are ways for smaller companies to utilize these types of solutions, as well. Flextime, telecommuting, and even satellite offices can help save money while creating a more motivated and productive workforce. Often, after implementing flexible work options such as these, output increases, because employees are happier and
Offshore Outsourcing Jonathan Zaun As America continues to struggle through a recession that was in many ways self inflicted, today's leading economic minds are debating the issue of offshore outsourcing with more interest than ever before. While politicians and labor unions claim that offshore outsourcing weakens the nation's economy, this view is biased and shortsighted, as it fails to take into account the many benefits derived from the transfer of jobs overseas.
Change This study analyzes outsourcing trends in the next decade. The study assesses this by focusing on the past and current trends, problems and issues in outsourcing via semi-structured interviews. Major trends and processes will be revealed and assessed for their relevancy, depth and breadth. Companies belonging to most industries are very much considered to be the units that are vertically integrated, or so-called usual industrial firms (Stigler, 1951), where activities
A major problem encountered by the company that sent most of its work abroad is that of controlling the operations undergone within foreign countries. "At the Canton headquarters of Reebok, Gregg Nebel tries to keep tabs on the foreign factories that churn out his company's products. Nebel's team is working with officials in Mexico to make sure suppliers there are meeting Reebok's standards for fair wages and worker safety. He
As employees have expertise in manufacturing products, they should be paid for that expertise. Low labor figures for manufacturing can question the quality of the products the company is selling to consumers. Not to mention that if Nike has recalls of products, consumers may view this as bad management practices that produce low quality products for high prices. Where marketing takes a big portion of expense dollars, manufacturing labor expense
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now