¶ … Organizational Structure on Communication (internal/External Factors) Internal communication is useful for proper communication between management and the employee and also between employees and their fellow employees

External communication is the mode at which an organization relates to its customers or the general public and includes marketing, public relations, investor relations, and corporate advertising.

Communication in organizations has the following importance

It changes individual's attitude towards the organization this is because the employees will be more informed of what is going on within the organization.

It keeps all the workers and the management informed hence hastening the decision making process within the organization

It keeps employees motivated by making it clear on roles to be played by each employee and how they can improve their performance.

It brings individuals in the organization together

Communication sets some limits for the employees in an organization. It clearly sets the policies and guidelines to be followed.

Steps involved in organizational planning

1. Setting of goals

In any organization there must be an aim. The most crucial part in organizational planning is setting of goals or objectives. The goals must be attainable, verifiable, clear and must be measurable. When coming up with objectives, the organization's mission must be put into consideration. The available resources must also be considered.

Development of the plan
The conditions of the planning process must again be identified; this is done by accurate forecasting of the future events. These conditions can be revised based on the prevailing conditions.

3. Review of the constraints

The drawbacks that affect the ability of the organization to achieve its goals must also be put into focus. This is because these limitations affect the viability of the organization.

4. Policy formulation

It is the responsibility of the organization, after setting the goals, to formulate policies so that the organization can meet its desired objectives.

5. Preparation of operating plan

The action plans can be in the form of short-range or long-range strategies which reflects time and money. They maintain the continuity of the operations

6. Integrating the plan

This involves putting the plan into action. The various action plans must be explained and communicated to the individuals responsible for its implementation.

Role of management

The management has very critical role in guiding the organization towards achievement of its goals and objectives. The management assigns roles to employees under them to ensure full attainment of the objectives. It is through the innovativeness of the management that employees will be encouraged to play leading roles in policy implementation.

Strategies for influencing organizational change

1. Shaping and awaiting the future

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