Apple Inc.'s Social Performance
Apple is one of the most successful software and hardware companies in the world right now. It's range of products such as the iPhone, iPod, iTunes, iPad and laptops are popular the world over. The company is headquartered in Cupertino, CA and was founded by Stephen Wozniak and Steven Jobs. This report analyzes Apple Inc.'s social performance.
Description of Apple Inc.
Nature
Apple is primarily a hardware company (Apple.com, 2014). While the company produces some software, the bulk of its operations revolves around hardware. Apple is committed to offering its users and customers the best and most intuitive user experience by designing innovative services, software and hardware (Apple.com, 2014). Apple's business strategy takes advantage of the unique position it enjoys of being able to both design and create hardware, operating systems and software to give its users and customers solutions and products that are far superior to those of competitors and that integrate with one another seamlessly.
2.2 Structure
The organizational structure at Apple is one of the reasons the company has enjoyed such high levels of innovation. An organizational structure that promotes exchange of ideas and progress allows for the conception, presentation and execution of innovative ideas and this leads to exponential business growth over time (Meyer, 2015). The tremendous innovative strides the company took in the past decade is attributed to the leadership and vision of Steve Jobs. Jobs put in place an organizational structure that encouraged innovation. Tim Cook who is the current CEO has made very few changes to the original structure given the current market and industry conditions to allow the company to operate optimally.
3 Products of Apple Inc.
Apple manufactures a range of products including...
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