The authors have gathered preliminary information by reviewing the literature and gathering information from organizations that have already implemented strategies to broaden fair and ethical trade marketing.
The authors seek to avoid "clean washing" the message of fair and ethical trade by using the affinity marketing strategy that they describe. However, it is possible that consumers at mission driven organizations will fail to recognize the value of the fair and ethical trade products they purchase if having a fun time out is their goal rather than supporting a cause. The way in which these items are marketed so as not to lose the social mission must be addressed. Another exploratory study surveying the consumers at such mission driven organizations would be useful.
Exploratory research generally precedes descriptive research. Descriptive data is not generated in studies that are exploratory such as this. The authors conducted a pilot study about how zoos and aquaria link their mission to the items...
Organizational Change Theory Organizational change O'Reilly, Charles a. & Michael L. Tushman. (2004). The ambidextrous organization. The Harvard Business Review. It is often said that generals are always trying to win the last war, rather than look ahead to what they need to do to succeed in the future. This is also true of business organizations, according to Charles O'Reilly and Michael L. Tushman's article "The ambidextrous organization" for The Harvard Business Review "Most
The "bookends" of the model being organization work settings and members is accurate and pragmatic as well. In the authors' analysis of the conceptual models for understanding organizational change in chapter 8 illustrates the depth of his expertise in the academic field and his pragmatism at translating theory into results. It must have been the most challenging chapter of the book to write as it moves quickly between the theoretical
Organizational Change Theories The termination of the draft that took place in 1973 has far most been the most significant change in the U.S. military. The impacts of this change are still being witnessed even after twenty-four years of implementing the changes. Most of those people who are in active duty came by free will. It has created a lot of complication on how the military functions and the way they
Research Theories: Comparing and Contrasting The main differences between the four specific types of research theories above revolve around their perspective of research and the accumulation of knowledge. This in particular to how this research can be gathered to solve problems and provide illumination to issues. For example, deductive theories offer a more specific and focused treatment of research. The research usually revolves around a specific theory within a specific branch
HRM Organizational Behavior, Theories, Frameworks and the Links Between Individual and Organizational Performance This work in writing conducts a critical evaluation of HRM Organizational Behavior Theories Frameworks that link performance. Defining and measuring the effectiveness and performance of workers is a specific part of the HRM manager's work. The question presenting is one that asks how the skills, behaviors and attitudes that are needed by workers to successfully and effectively perform
Research Theory: Prison Industrial ComplexPrison Industrial Complex (PIC) is the term frequently used for the mass imprisonment the United States has been using over the past few decades for the control of crime and the fulfillment of personal interests of industries offering surveillance, economic and political solutions in the same matter. The recent mass incarceration of the US has dragged its people to prisons leading to an uprise in crimes
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