Another initiative is to continue the work of integrating AirTran. This will allow the airline to expand their network to fly to more destinations and spread their low fares even farther (Gary's Greeting, 2012).
Southwest's initiative to refurbish their cabins is being called "Evolve: The New Southwest Interior." For the average customer, the differences probably won't be so obvious which is why Southwest is calling this an evolution rather than a revolution. The tones of brown and blue will be familiar, but with a closer eye, one will be able to see the changes. The changes will include:
Modern Cabin Design: The new design incorporates natural, earthy tones combined with Southwest's iconic Canyon blue and clean, aluminum accents for a more modern, fresh appeal. The redesign is inspired by Southwest's past with a nod to the future.
Lighter and More Comfortable Seat: The redesigned low-profile seat is more durable, made of eco-friendly products, is lighter, and more comfortable.
Increased Under-Seat Space: The new design allows for more under-seat room for carryon luggage and approved pet carriers.
Customer Living Space: Reducing the recline from three inches to two inches preserves onboard personal living space while still allowing for ample seat adjustment for Customer comfort.
Seatback pockets: The new netted seatback pockets are streamlined to provide more knee room.
Headrest: The fixed-wing headrest provides better neck and head alignment with side-to-side support for sleeping.
Improved Ergonomics: The combination of the low-profile cushion and fixed wing headrest improves ergonomics by positioning Customers "down and back" into the seat, allowing for better lumbar support, armrest alignment, and increased personal living space (Southwest Airlines Evolves Their Interior -- More Seats, but for the Better, 2012).
The new interior will allow Southwest to put in six additional seats on each aircraft. This is due to reducing the seat pitch from 32? To 31?, using skinnier seats and reducing the recline from 3? To 2?. This will allow Southwest to increase their profit, without having to add fees. The seats are made with eco-friendly materials and are designed to last longer, reducing replacement costs. Each seat weighs six pounds less than their predecessor, meaning real fuel savings for Southwest Airlines. The new carpet, which is made out of recycled materials, is put in by squares where a section can easily be replaced instead of taking out the whole carpet (Southwest Airlines Evolves Their Interior -- More Seats, but for the Better, 2012).
The company is preparing now for the next 40 years with a fleet modernization plan that includes the new interior, the Boeing 737-800 which is scheduled to come online beginning in March this year, and the 737 MAX, which is expected to join the Southwest fleet in 2017. The evolutionary changes that they are making with the new interior will uphold their low-cost roots and historic focus on Customer Service. The cabin upgrade also allows them to create significant revenue opportunities without adding unwanted fees (Southwest Airlines Evolves Their Interior -- More Seats, but for the Better, 2012).
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