Verified Document

Organizational Development Fortsworth Company Fortsworth Manufacturers Designs Case Study

Organizational Development Fortsworth Company

Fortsworth Manufacturers designs and sells personal computers, software, related services, peripherals, and network solutions. The company also develops and markets portable digital music devices along with accompanying accessories such as an audio book, third party music, short films, music videos, and television shows. Primarily, this company operates across Japan, America and Europe with its headquarters in California.

Vision

The current vision of Fortsworth Company is to ignite the revolution in personal computers. Fortsworth has a commitment to bring the create the best personal computer experience for educators, professionals, students and consumers across the world via innovative software, hardware and internet networks. Looking at this vision statement, it appears to be poor and needs change as it fails to illustrate how the company will achieve this vision. For the realization of this vision, the company must modify it to elicit the specified objectives. This is achieved through reasonable pricing and improving the quality of products to potential consumers as industry leaders (Newman & Shipley Associates, 2009).

Mission

Fortsworth's current mission statement is to protect the environment, safety and health of customers, employees and global communities where the company operates. With the integration health, safety, and...

Fortsworth Company strives to achieve a continued growth, safety and health management systems in environmentally safe and healthy systems. Unlike its vision statement, this mission statement appears to be detailed and properly articulated because it incorporates all aspects necessary for an effective mission statement. From this viewpoint, Fortsworth' current mission statement does not demand any amendment (Fischer, Heiko & Elgar, 2012).
Products

Fortsworth Company produces and sells personal computers with associated solutions for businesses, education, and other customers.

Strategy

Fortsworth Company engages the customization strategy. Customers tend to pursue products that they think match their wants and needs. The company matches needs of customers by letting consumers develop their own products according to their needs. Through the online stores, the company offers such services by allowing customers to make independent and informed choices. This includes features they desire to be incorporated in the products. Rival firms like Dell have copied this strategy for their personal computers, and has proven to be fruitful (Kapila & Donald, 2009).

Business model

While Dell reports lousy sales records this financial year, Fortsworth Company is on the other end of the spectrum in the most positive territory. It is evident that Fortsworth is making state-of-the-art products for ease of use and design purpose. This is not enough to make the company successful. However, for Fortsworth, it is never enough to have the best of anything. In this case, rival firms might be comfortable and might continue selling fantastic products. However, Fortsworth Company entered the music sector (Hoekstra, Romme & Argelo, 2012). This was outside the company's core competencies. They proceeded to create the iTunes store, negotiate licensing and introduced the iPod to the world. With the quick success of the iPod, Apple's…

Sources used in this document:
References

Levitsky, J. (2010). Business development services: A review of international experience. London: Intermediate.

Newman, L., & Shipley Associates. (2009). Proposal guide for business development and sales professionals. Farmington, Utah.

Kapila, S. & Donald C. (2009). Building Businesses with Small Producers: Successful Business Development Services in Africa, Asia and Latin America. Ottawa, Ont: International Development Research Centre.

Fischer, T., Heiko G. & Elgar, F. (2012). Service Business Development: Strategies for Value Creation in Manufacturing Firms. Cambridge: Cambridge University Press.
Cite this Document:
Copy Bibliography Citation

Related Documents

Organizational Development the Understanding and Application of
Words: 1727 Length: 5 Document Type: Essay

Organizational Development The Understanding and Application of Knowledge in Organizational Development The understanding and application of knowledge in organizational development is very important. Organizations want and need to grow and develop if they are to remain viable and relevant in their marketplace (Argyris & Schon, 1978; Carter, 2004). In order for them to do that, they must be ready for the future and willing to embrace change (Sullivan, 2010). Not all businesses

Organizational Development Businesses Rely on Organizational Development...
Words: 578 Length: 2 Document Type: Essay

Organizational Development Businesses rely on Organizational Development in order to pull themselves out of slumps and maintain a sense of activity and productivity within the market environment. The concept of Organizational Development focuses on the study and understanding of change factors that lead to successful development steps. It is an area of study that can provide executives with a powerful stance in their position of facilitating organizational change. Development can mean a

Organizational Development of All Areas
Words: 882 Length: 3 Document Type: Essay

This led to an entirely new, and often less manageable, organizational structure becoming more prevalent in Accenture. As a result of the individualized intervention not completely working, Accenture focused on re-defining teams based on the customer groups they served. This was different than industry-based vertical practice segments including banking, manufacturing, or services and instead sought to re-define knowledge workflows based on customer centricity. The use of business process management

Organizational Development the Greatest Competitive
Words: 831 Length: 2 Document Type: Research Proposal

That is why it is critical to go into OD strategies with clients who have a readiness for change mindset. In terms of actually implementing the many strategies that are part of a broader OD strategic plan it is also critically important to focus on creating trust within the teams implementing them as well (Seidman, McCauley, 2009). In the case of team members from varying demographic and socio-economic backgrounds, the

Organizational Development Is Organization Development
Words: 343 Length: 1 Document Type: Essay

There is also friction and a struggle for control between the teachers and the 'mean girls' of the title. Films that depict business organizations also show organizational development. In Wall Street, working with Gordon Gecko changes the character of the young and less corrupt traders who are influenced by his greed and his dictatorial yet charismatic style of management. The film depicts how the character of the leader of a

Organization Development and Change
Words: 1265 Length: 4 Document Type: Case Study

Organizational Development and Change at FunTime Snacks Summarize the major problem(s) at FunTime. Choose the most appropriate diagnostic model for this particular case (organization, group, individual job as illustrated in the text) and apply it to this situation. FunTime is going through a very disruptive time in their business model as larger, more well-financed competitors are challenging them at a local and regional level, undercutting the FunTime differentiated approach of using local,

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now