Organizational Behavior and Management Coursework
The objective of this report is to describe the organizational changes in the context of strategy, structure and design as a result of the changes. The report also consists of recommendations on approaches to achieve organizational effectiveness for the organization identified.
With reference to a hypothetical organization example, the company which has been identified is ZingFresh Holdings Pte Ltd. As the subject organization of this report. The efficiency and effectiveness of their corporate structure will be the topic of discussion of the case study on how the organization uses its resources, controls coordination and motivation in order to achieve the organization's goals.
Introduction of the Organization:
ZingFresh Holdings Pte Ltd. is a producer of a variety of value brand and store brand foods like ready to eat meals, sauces and frozen pre-baked products. They are well-known for their 'ezymeal' 'ezyBBQ' and 'chef's choice' brand of healthy and tasty lasagne, chapatti bread and tomato sauce among many other products.
Established in 1990, they have emerged as the leading producer and supplier of fuss free, ready to cook food products all across Singapore, supplying to retail giants like NTUC, Cold Storage, Giant Hyper mart and 7-eleven stores. It currently operates from a central production factory at Pandan Industrial Park with staff strength of 60 personals.
The CEO of the organization, John Lee is also the founder of the company. The CEO and the director of Operations are Army buddies and they started the company from scratch. The annual turnover for ZingFresh for year 2010 was 3.7 million and the organization has ambitions to increase their annual turnover to 6 million by local marketing as well as franchising their brand and to get the company listed in 2012.
Being very process oriented, ZingFresh prides them in being the first local company to achieve the Hazard Analysis Critical Control Point (HACCP) for food safety, 5S and Six Sigma standardization in the local food industry.
Current Organizational Chart of the Company:
Current Management Style of the Organization:
The organization under study is currently practicing the scientific management style in order to manage the operations of the organization. The scientific management also referred to as the mechanistic mind set or mechanistic view of the organization was first defined by the Fredrick Winslow Taylor (Gronroos, 1994).
In scientific management the tasks and duties are defined clearly and are highly standardized. The employees have to perform the tasks assigned to them according to the pre-defined standards. The company has certain Standard of Procedures (SOP) which should be implemented and followed by each and every employee (Harris, 1997). This is believed to be mechanistic view of organization because the employees and workers are considered to be just like a part of machines which are there for some specific tasks and purpose which have to be performed by them (Martin, 2006). Under this view of organization and management the managers or CEO view their organization as an efficient machine and employees and every other thing are just the parts of it which can be replaced if needed. In this style of management the most dominant design aspects are the predictability and control. The organization has a proper hierarchical structure with clearly defined lines of authority.
The same is the case in the organization selected i.e. Zingfresh. As the CEO and the director of operations both are from Army they follow the organizational structure and management strategies which are inspired from the Army. The decisions are made by the top management which are imposed and are made obligatory for the each and every employee and worker. The employees are not included in the decision making process and no authority is delegated to the employees. The management of the Zingfresh is bureaucratic in nature. There is a formal authoritative structure with proper rules and orders. Apart from this the company is also fair and efficient.
Apart from this there is a centralized management and the work efforts are centrally coordinated. There are proper standards defined for each and every job and task. The information flow is limited and is only restricted to the top management. The employees have to perform same tasks again and again by the same method. There are several rules and procedures. The company has narrow span of control and each and every employee and worker is provided with a specialized task and they are required to perform only assigned task according to the pre-defined method and standards. Apart from this the organization is not into the practice of forming and constituting teams and tasks...
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