Organizational Development and Change at FunTime Snacks
Summarize the major problem(s) at FunTime. Choose the most appropriate diagnostic model for this particular case (organization, group, individual job as illustrated in the text) and apply it to this situation.
FunTime is going through a very disruptive time in their business model as larger, more well-financed competitors are challenging them at a local and regional level, undercutting the FunTime differentiated approach of using local, high quality suppliers and selling. The diagnostic model that best fits the FunTime case study is the organization. Bill Richardson, CEO and founder had been able to keep the entire organization focused on customer satisfaction and the pursuit of high quality snacks when the company had not been challenged by stronger, more focused competitors at the regional levels. Yet as the case study continues it's clear the distribution and pricing strength of competitors is beginning to force each region to act against the core values and principles of the FunTime business model and corporate culture.
From the price discounting and source of inferior snack products to the reliance on market development funds (MDF) and incentive programs, FunTime's regions are beginning to fracture and splinter away from the company. Worse, the pace of new product introductions by Frito-Lay, Borden's Nabisco and Procter & Gamble (P&G) are also forcing the FunTime regions to seek out low-quality products as well to keep up the pace. All of these factors are causing Bill Richardson concern and he acknowledges there needs to be discussion at the corporate level to solve the continued friction in each region against company core values and the heightened competitive pressure on the company overall.
2. Agnes Albanese studied FunTime's situation (i.e., diagnosis) and proposed a solution (i.e., crafted an intervention). Her belief was that the problem would be solved by centralized decision-making. Critique Agnes's...
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