¶ … tested with subsequent primary research. Yiridoe et al.[footnoteRef:1], have found that consumers may choose organic food if they believe it to be safer, an issue associated with knowledge, or lack of knowledge, and stereotyping. Therefore, if assessing attitudes and intention to purchase organic food, these outcomes will be the dependent variables and influences that impact on those will be the independent variables. These may be used to frame the questions. The questions will guide the research process (Bryman & Bell, 2011). The following research questions are recommended. These breakdown the research topic different sub categories which may be assed with primary research. [1: Taken from the literature review, but not cited in the bibliography on that paper]
1. Do most consumers understand what is meant by the term organic, and does education impact on this?
2. How does the understanding of organic foods impact on the purchase decision-making process
217+). It is not only the consumer, then, who might be affected by cost; producers also might be reluctant to grown or process organic foods unless they believed that consumers would continue to be willing to pay the price of the organic foods. Their study focuses "on the benefits associated with segregation and labelling strategies that are commonly gauged by the size of premiums consumers are willing to pay
Organic Foods The idea behind organic food is a good one, in that it implies there is food that is free from pesticides and other chemicals that would be found on more "standard" food. Going organic can also imply the way a type of food was raised, and how it was cared for during the process. People who buy organic produce want items that are free of residue, and people who
and, for what it is worth, there are no studies that conclusively prove thus far that eating organic leads to better human health, and even if there may be some anecdotal evidence that eating organic makes people 'feel better,' such organic consumer's better health is likely rooted in their greater education about the environment, affluence, access to better quality of food, and overall wealth, a kind of correlation but
Organic Food Today's world is becoming increasingly more complex and fast-paced, which has caused many people to adopt a catch-as-catch-can attitude towards their food. We have become accustomed to receiving things instantly, hence the popularity of fast food restaurants, and we have also become accustomed to receiving larger portions of food. Food today is more processed, refined, pre-packaged, and instantly available than it ever has been at any time in
Purchase of Organic Food in Germany and Italy Descriptive Statistics Answering the Research Understanding the Term Organic The Impact of Understanding on Purchase Decisions Education and the Purchase Decision Education and Attitudes Culture and the Purchase of Organic Food Culture and the Attitude to Organic Food Evaluation The research was conducted with a sample of 50 respondents; 20 in Germany and 30 in Italy. Only questionnaires which were fully completed included in the findings analysis. All respondents were either
Organic Food Purchases by German and Italian Consumers The organic food market in Europe is increasing, over the last decade growth in demand has increased in double digits, rising to €26.2 billion in 2014 (IFOAM, 2015). This growth is expected to continue, with consumers appearing to association many positive character tics and benefits. In research undertaken by MINTEL it was found that organic food was perceived as healthier and safer;
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