However, in September of 1990 Oracle's bubble had burst. Not only had share prices plummeted from $28.375 to $8.125, but projected earnings were down from 50% to 25% for the following year; 30% from 50% for the following quarter. Lawsuits plagued the company, investors were weary and wary of misrepresentation and false fiscal reporting, and customers grew increasingly suspicious about Oracle's ability to live up to their technological promises and product innovations. For these reasons, the company did not have a clean bill of financial health by the end of 1990.
2. Since 1990, Oracle has remained an industry leader but its market share has declined significantly as competitors have risen to the occasion, taking advantage of Oracles diminished reputation since its peak in 1990. In fact, IBM has recently overtaken Oracle in the database software market (Gilbert 2002). The recent decline in Oracle's share price is directly related to revenue losses and the loss of its status as the DBMS leader. Investors shrink away from companies with declining revenues and may look elsewhere to invest in DBMS systems.
Underlying causes of Oracle's loss in both revenues and in market share can be attributed to similar issues that plagued the company in 1990. For example, if Oracle is still selling its database software on trial bases to consumers then auditors may remain unwilling to allow the projected profits from those potential sales. Projected sales from trial issues of software may never pan out to become actual sales. Furthermore, the loss of market leadership indicates that the company may not be investing enough into product development. Oracle may be disappointing its customers with a lack of feature-rich DBMS products and companies like IBM may have been able to sell more DBMS because of a more full-featured...
For all of these strengths however it is well-known that Oracle databases are high maintenance and often require one full time system administrator to keep them optimized. This is necessary for keeping the audit tools up-to-date and functioning, and also supporting patching of the database when updates arrive. Second, Oracle's pricing and maintenance policies are often considered exceptionally high for the market and are often questioned by customers (Evans, 10). Recommendations
Eurosec Automation and Security Systems Identifying Eurosec Automation and Security Systems resource capabilities Choosing the geographical location Methods of Expansion Finance and Information Technology The organisation Eurosec Automation and Security Systems (Abu Dhabi, Dubai, and Sharjah) has undergone a detailed analysis from a performance management group. The analysis was done by using several performance improvement models including the 7S model, SWOT analysis, ADKAR analysis, PESTLE, a cost comparison tool, Gaps Analysis, a year P/L projection,
Business Deliverables Project Objectives and Justification Company X is a consulting firm whose business and services involve hiring and deployment of IT professionals to clients. Basically, company X assists clients to find applicants who may fit their employment needs. The current operational procedures of Company X involve traditional methods of data access and storage, in that most of the essential information they need are basically paper-based. Because we are already in the age
This modularity of their applications will allow them to be more aggressive on pricing, and also tackle the second strategic weakness they have today, which is the gulf between what they say customer satisfaction is and what it actually is (Elgin, Sager, 2003). Redefining the implementation methodologies is critical for Siebel not only from a customer satisfaction perspective but also from a customer referenceability one as well. Third, Siebel
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These dealers have high levels of credibility with their customers due to their backgrounds, yet do not have the experience or interest in learning the depths of a quoting system. Cincom has created an quoting, pricing and product configuration system that allows for uploading of images directly from smartphones as a result. Another factor is the optimization of pricing (Bilek, 2010) and the use of the Cincom Acquire suite of
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