Operations Management
Supply Chain Management at Dell Computer Corporation
Supply chain management systems have historically been designed to bring increasingly higher levels of automation and standardization of processes throughout supplier relationships, fulfillment, quality management and services. Throughout the latter half of the 20th century the concentration on lean supply chain performance sought to drill out every errand and unnecessary step and costs from supply chain collaboration, planning and execution (Foreman, Gallien, Alspaugh, Lopez, Bhatnagar, Teo, Dubois, 2010). This was especially the case in high technology industries including personal computers where the greater the level of standardization, the higher the level profits and lower the costs. Lean supply chain management and manufacturing was the approach Compaq took to establishing an early market share lead, yet was quickly challenged by Dell with its innovative uses of build-to-order supply chain management and rapid mass customization selling techniques (Gunasekaran, Ngai, 2005). The intent of this analysis is to evaluate how Dell was able to completely change the supply chain management practices of an industry by simplifying highly complex build-to-order product strategies in a fraction fo the time of its competitors (Papadakis, 2003).
Build-To-Order Supply Chain Management at Dell
The impetus for the build-to-order supply chain management strategy at Dell concentrated on how to better align each specific product line's production expertise to common customer requests (Gunasekaran, Ngai, 2009). Dell realized early on that the lean supply chain and manufacturing processes of its competitors Compaq, DEC, IBM, HP and many others was forcing each of these companies to miss a very large, profitable segment of the market. Using a more agile, demand-driven-based supply chain process that modeling and simulated a variety of build-to-order scenarios, Dell's supply chain planners reasoned they would be able to expand into untapped markets their myopically-driven competitors could not touch (Gunasekaran, Ngai, 2009).
Dell went the opposite direction of its competitors and...
Dell Operations Management Dell (NASDAQ: Dell) a global technology leader in the areas of enterprise, mid-market and small & medium business (SMB) systems and solutions. The company is best-known for its PC and laptop businesses, which are the catalyst of their highly differentiated build-to-order supply chain, production, selling and services strategies (Gunasekaran, Ngai, 2005). Dell's reliance on the build-to-order operations process is integral to the success of its four core segments
Supply Chain Logistics Systems Of the many functional areas of an enterprise, supply chain logistics systems are among the most valuable to any business in differentiating their unique competitive advantages in turbulent, uncertain markets. From controlling the costs of production and service to delighting customers by having products in stock when they want to buy them, supply chain logistics systems often are the strongest differentiating element organizations in commodity-based industries have
Supply Chain at Ford vs. Dell Supply Chain Management -- SCM is fundamentally a process that entails the flow and conversion of materials and other resources into products and services, which fulfill the demands of the ultimate consumer. Supply Chains are considered as regards processes, activities and organization. The processes link the activities which carry out this transformation. Processes focus towards the end product for an end user in mind. The
When information is shared in confidence, then supply chain members can make better and more informed decisions that will benefit the customer. Strategic alliances happen in a variety of markets with different combinations of suppliers and customers; however, the most typical supplier-consumer alliance involves just a one supplier and one customer. To get a better idea, take a look at the relationship between Wal-Mart and Proctor & Gamble, "which have
Toyota Supply Chain and Logistics Management The focus of this study will be on isolation in the U.S. And Japan that are at the forefront of combining JIT practices with enterprise integration along with innovative logistics systems to get done mass customization. Among those influential in this area are Dell Computer and Miller SQA. Also looked at will be several Japanese companies including Hitachi, and other computer companies to compare these
Supply Chain Management (scm) supply chain refers to the network that links the internal and external suppliers with internal and external customers. Supply chain management (SCM) concerns with the management of such networks enabling interchange of materials and information through the network. The primary goal of supply chain management is to link the market, distribution channel, operations process and supplier base effectively at lower costs. (Hill, p.54) It is common
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now