Operationalizing Constructs
Business
The subject of the paper is to evaluate the nature and quality of the processes used to develop conceptual definitions and measurable items in two articles that are examples of research. Each study has a specific model and method serving as framework within which to conduct the research and to analyze the data gathered. Conceptual definitions are not entirely spontaneous. The kernel of the idea upon which they are founded may be, but at every stage of research there are processes, including processes for development conceptual definitions. Conceptual definitions must be refine and clear both for the researcher and the reader. Furthermore, the measureable items and variables in any study should be clearly defined and there should be appropriate time taken to develop those items. Therefore to notice and evaluate such aspects in professionally conducted studies is relevant and useful. The paper concludes that while each study has unique processes for developing conceptual definitions and measurable items, the Detert et al. article proves more effective overall.
In the Chen et al. article, (2009), the research model and methodology used is directly derived from the theories of Churchill (1979), making their processes a referent to earlier readings immediately. The authors endeavor to understand the best methods by which to manage customer relationships. They decide to use a process-oriented model. The article describes the history and context of IT with respect to customer relationships, providing background as to why relationship...
construct lifestyle in market segmentation: The behaviour of tourist consumers" by Gonzalez and Bello (2002) argue that traditional segmentation techniques are inadequate to meet the needs of modern tourism consumers. They posit that lifestyle needs to be factored in, so that tourism operators can be better-equipped to meet the needs of tourists. The authors note in particular where there are similarities in purchasing patterns between people with very different
Measurement of Social Persuasion Social Persuasion Defined The term 'social persuasion' has been defined differently by various researchers and scholars in different fields of study. For purposes of this text, however, Kaptein's (2012) definition and scope will be adopted. Thus, social persuasion is defined as the symbolic ability "to convince other people to change their attitudes or behaviors regarding an issue, through the transmission of a message in an atmosphere of free
2. What are the strengths and weaknesses of an individual or social perspective on adult learning? Is one more relevant than another in certain contexts? In many respects, the strengths and weaknesses of both individual and social perspectives are primarily functions of overemphasis to the exclusion of other considerations that are equally relevant to the effectiveness and appropriateness of adult learning. Quite obviously, an overly narrow focus on the individual
In the event a positive correlation exists, the results of this study could suggest a manner of implementing administrative and operational changes to the counseling process designed to minimize this specific source of contributing to job burnout among professional vocational counselors. Research Design: The primary experiment could be conducted by a quantitative comparison of the rates of job burnout among professional vocational counselors to the success of their clients. Secondary elements
Organizational Diagnosis of Palm Palm Computing had reinvented the hand held computer market overnight with the line of PalmPilot and similar devices geared to the mobile gadget industry. According to Clancy (1999), "Palm Computing ultimately sold faster than the videocassette recorder, the color TV, the cell phone, even the personal computer that was its great-grandfather. Introduced in April 1996, within 18 months Palm Computing had shipped more than 1 million units
Reliability and Validity Trochim (2007) examines validity and reliability in the context of arriving at measures for constructs that firstly measure what they purport to measure. Secondly, the measures do what they purport to do in a consistent manner so that the researcher can have confidence in the measurement and hence the research project is not compromised. The elements of validity and reliability are pivotal concerns to research. Research thrives in
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