(You can add it anywhere to the Op-Ed, would fit best at the end)
Although brick-and-mortar shopping seems here to stay, it has definitely been threatened by the online shopping model. As Wallace points out, more than half of American consumers prefer to shop online, and almost all (96%) of Americans who have any Internet access have made an online purchase. Most Americans (80%) have ordered something online in the past month (Wallace 1). The number of Americans who prefer to shop online is even greater for young people, with 67% of Millennials preferring online shopping to going to a store. The reasons for preferring online shopping include convenience and time savings, although Millennials do spend about six hours per week shopping online (Wallace 1). Online shopping with major retailer like Amazon also makes it easy for people to buy everything they need in one place, all without leaving the comfort of their home or office. In fact, the rise of online shopping as the go-to model for Millennials, Gen-Xers, and even older Americans has meant the demise of many small retail stores, as Amazon.com and other major online vendors has driven them out of business. Online sales are also growing for almost all retailers that started out first as brick-and-mortar stores, such as major department stores (Gilreath 1). The result of online shopping has been a tremendous transformation in consumer behavior.
Interestingly, though, a reverse trend seems to...
References
Gilreath, Dave. “Online Shopping Hasn’t Killed Brick-and-Mortar Retailers.” ABC News. Retrieved online: http://abcnews.go.com/Business/online-shopping-killed-brick-mortar-retailers/story?id=50367943
Gusoff, Carolyn. “Online Retailers Turn to Brick-and-Mortar Stores as Shoppers Seek Personal Service.” CBS New York. Retrieved online: http://newyork.cbslocal.com/2017/08/21/online-retail-brick-and-mortar/
Thau, Barbara. “Five Signs that Stores (Not E-Commerce) Are the Future of Retail.” Forbes. Retrieved online: https://www.forbes.com/sites/barbarathau/2017/06/27/five-signs-that-stores-not-online-shopping-are-the-future-of-retail/#472f87ae4641
Wallace, Tracey. “Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017.” Retrieved online; https://www.bigcommerce.com/blog/ecommerce-trends/
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